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Milan Fashion Week FW25 · Runway show Womenswear

Vivetta

By Vivetta Ponti. 34 looks, shown 20 February 2025 in Milan.

Founded 2008 · Modamet (Anselmi family) · vivetta.com ↗

34Looks
1.6%Of the week's looks
38th / 44Largest show
20 FebruaryShow date

The collection, look by look

MILANO MODA DONNA - 25 FEBBRAIO / 03 MARZO 2025 · FW25

Every look in runway order as a column of the colours measured from its garments. Hover or use the arrow keys to read each one; play to walk the show.

Look 1Look 34
Look 11

Look 1 of 34

Who designs Vivetta

vivetta.com ↗

The creative director's post is open. Vivetta Ponti left in June 2025 after about 17 years; no successor has been named.

Former founder and creative director

Vivetta Ponti

2008 to June 2025 · about 17 years

Italian

Italian designer who trained in fashion in Florence and launched her label in 2008, known for whimsical, illustrated motifs such as hand-shaped collars. She left her brand's creative direction in 2025 after its ownership shifted, and later launched the genderless label Venerdi Pomeriggio while teaching at IED Florence.

Their runway style →

The fortnightly digest

Vivetta, in context

Every house is measured against every other, across every fashion week. The fortnightly digest sends you what moved, and who moved it.