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WWDCiara Shows Off Her Baby Bump in Sheer Black and Dramatic Feathers at the 2026 Baby2Baby Gala FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 31,284 looks from 686 houses, now on the map WWDKaty Perry, Jackie Tohn, Olandria Carthen and More Go for Textured Gold at the 2026 Baby2Baby Gala FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDBarbara Palvin Joins the Embellished Shoe Trend in Giuseppe Zanotti Pumps at the 2026 Baby2Baby Gala Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDCardi B Goes All In on Feathered Drama With Tamara Ralph Couture at the 2026 Baby2Baby Gala FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDKerry Washington Twirls in Metallic Gold Gianvito Rossi Sandals at the 2026 Baby2Baby Gala FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesMumbai: 116 looks from 5 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

WWDCiara Shows Off Her Baby Bump in Sheer Black and Dramatic Feathers at the 2026 Baby2Baby Gala FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 31,284 looks from 686 houses, now on the map WWDKaty Perry, Jackie Tohn, Olandria Carthen and More Go for Textured Gold at the 2026 Baby2Baby Gala FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDBarbara Palvin Joins the Embellished Shoe Trend in Giuseppe Zanotti Pumps at the 2026 Baby2Baby Gala Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDCardi B Goes All In on Feathered Drama With Tamara Ralph Couture at the 2026 Baby2Baby Gala FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDKerry Washington Twirls in Metallic Gold Gianvito Rossi Sandals at the 2026 Baby2Baby Gala FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesMumbai: 116 looks from 5 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

Milan Fashion Week FW25 · Runway show Womenswear

Sportmax

By Grazia Malagoli. 49 looks, shown 20 February 2025 in Milan.

Founded 1969 · Max Mara Fashion Group · sportmax.com ↗

49Looks

2.2%Of the week's looks

17th / 45Largest show

20 FebruaryShow date

The show

The collection, look by look

MILANO MODA DONNA - 25 FEBBRAIO / 03 MARZO 2025 · FW25

Every look in runway order as a column of the colours measured from its garments. Hover or use the arrow keys to read each one; play to walk the show.

Look 1Look 49

1

Look 1 of 49

Who designs Sportmax

sportmax.com ↗

Creative director

Grazia Malagoli

Since 1982 · about 44 years

Italian

Grazia Malagoli joined the Max Mara group in 1979 and has guided Sportmax's design since the early 1980s, making her one of the longest-serving creative leads in Italian fashion. She works in-house with a studio team, and the label is known for sculptural, sporty-leaning womenswear that often draws on art and architecture.

Their runway style →

The fortnightly digest

Sportmax, in context

Every house is measured against every other, across every fashion week. The fortnightly digest sends you what moved, and who moved it.