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WWDCiara Shows Off Her Baby Bump in Sheer Black and Dramatic Feathers at the 2026 Baby2Baby Gala FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 31,284 looks from 686 houses, now on the map WWDKaty Perry, Jackie Tohn, Olandria Carthen and More Go for Textured Gold at the 2026 Baby2Baby Gala FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDBarbara Palvin Joins the Embellished Shoe Trend in Giuseppe Zanotti Pumps at the 2026 Baby2Baby Gala Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDCardi B Goes All In on Feathered Drama With Tamara Ralph Couture at the 2026 Baby2Baby Gala FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDKerry Washington Twirls in Metallic Gold Gianvito Rossi Sandals at the 2026 Baby2Baby Gala FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesMumbai: 116 looks from 5 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

WWDCiara Shows Off Her Baby Bump in Sheer Black and Dramatic Feathers at the 2026 Baby2Baby Gala FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 31,284 looks from 686 houses, now on the map WWDKaty Perry, Jackie Tohn, Olandria Carthen and More Go for Textured Gold at the 2026 Baby2Baby Gala FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDBarbara Palvin Joins the Embellished Shoe Trend in Giuseppe Zanotti Pumps at the 2026 Baby2Baby Gala Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDCardi B Goes All In on Feathered Drama With Tamara Ralph Couture at the 2026 Baby2Baby Gala FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDKerry Washington Twirls in Metallic Gold Gianvito Rossi Sandals at the 2026 Baby2Baby Gala FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesMumbai: 116 looks from 5 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

Milan Fashion Week SS25 · Runway show Womenswear

Max Mara

By Ian Griffiths. 49 looks, shown 17 September 2024 in Milan.

Founded 1951 · Max Mara Fashion Group · maxmara.com ↗

49Looks

0.9%Of the week's looks

42nd / 136Largest show

17 SeptemberShow date

The show

The collection, look by look

MILANO MODA DONNA - 17/23 SETTEMBRE 2024 · SS25

Every look in runway order as a column of the colours measured from its garments. Hover or use the arrow keys to read each one; play to walk the show.

Look 1Look 49

1

Look 1 of 49

Who designs Max Mara

maxmara.com ↗

Creative director

Ian Griffiths

Since 2005 · about 21 years

British

British designer who joined Max Mara in 1987 straight out of the Royal College of Art after winning a student design competition. He has spent his entire career at the company, becoming creative director in the mid-2000s, and is associated with its camel coats and sober, wearable womenswear.

Their runway style →

The fortnightly digest

Max Mara, in context

Every house is measured against every other, across every fashion week. The fortnightly digest sends you what moved, and who moved it.