Press

WWDWill Fashion Brands Back Higher Wages in Bangladesh?FashionistaMust Read: PVH Corp. To Cut 4% of Global Workforce, Burberry Revenue Rises 6% in First Half FashionUnitedNew Boss at Hugo Boss: Frasers installs David Epstein as Grieder steps down Field NotesParis: 2,054 looks from 52 houses, now on the map WWDMexican Leader Pushes Back on Trump’s Threat to Double Duties Over Migrant Caravan Claim FashionistaMicaela Erlanger Is Hiring A Studio Manager In New York, NY FashionUnitedShanghai Fashion Week SS27: Five key trends of the season Field NotesMilan: 1,848 looks from 44 houses, now on the map WWDAfrica’s $34B Cotton Ambition Faces a Manufacturing Test FashionistaSupermodel Amber Valletta and Hairstylist Teddy Charles on Being Partners in Life and Business FashionUnitedWith its first collaboration, Jandéqene looks to its next chapter Field NotesTokyo: 1,217 looks from 39 houses, now on the map WWDMarimekko Brings Its Popkorni Print to Veja’s Salar and Small Canary Sneaker Models Fashionista48 Fashion and Beauty Gifts Gen Alpha Actually Wants This Year FashionUnitedNordstrom Rack to open Palm Springs store in fall 2027 Field NotesCopenhagen: 1,119 looks from 39 houses, now on the map WWDKathryn Hahn Breaks Up a Monochrome Gray Look With the Help of Daringly Sharp Snake Print Pumps FashionistaHanifa’s New Era Is Here After Its Founder ‘Uprooted Everything’FashionUnitedLDMA expands into running: 'We’re just getting started'Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLagos: 869 looks from 29 houses, now on the map Field NotesNew York: 460 looks from 9 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesLondon: 38 looks from 1 houses, now on the map

WWDWill Fashion Brands Back Higher Wages in Bangladesh?FashionistaMust Read: PVH Corp. To Cut 4% of Global Workforce, Burberry Revenue Rises 6% in First Half FashionUnitedNew Boss at Hugo Boss: Frasers installs David Epstein as Grieder steps down Field NotesParis: 2,054 looks from 52 houses, now on the map WWDMexican Leader Pushes Back on Trump’s Threat to Double Duties Over Migrant Caravan Claim FashionistaMicaela Erlanger Is Hiring A Studio Manager In New York, NY FashionUnitedShanghai Fashion Week SS27: Five key trends of the season Field NotesMilan: 1,848 looks from 44 houses, now on the map WWDAfrica’s $34B Cotton Ambition Faces a Manufacturing Test FashionistaSupermodel Amber Valletta and Hairstylist Teddy Charles on Being Partners in Life and Business FashionUnitedWith its first collaboration, Jandéqene looks to its next chapter Field NotesTokyo: 1,217 looks from 39 houses, now on the map WWDMarimekko Brings Its Popkorni Print to Veja’s Salar and Small Canary Sneaker Models Fashionista48 Fashion and Beauty Gifts Gen Alpha Actually Wants This Year FashionUnitedNordstrom Rack to open Palm Springs store in fall 2027 Field NotesCopenhagen: 1,119 looks from 39 houses, now on the map WWDKathryn Hahn Breaks Up a Monochrome Gray Look With the Help of Daringly Sharp Snake Print Pumps FashionistaHanifa’s New Era Is Here After Its Founder ‘Uprooted Everything’FashionUnitedLDMA expands into running: 'We’re just getting started'Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLagos: 869 looks from 29 houses, now on the map Field NotesNew York: 460 looks from 9 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesLondon: 38 looks from 1 houses, now on the map

Berlin Fashion Week SS27 · Runway show

GmbH

28 looks, shown 2 July 2026 in Berlin. Known this season for sporty, mules, colour-block.

28Looks

2.8%Of the week's looks

13th / 41Largest show

NavyLead colour

The collection

SS27 · tap a look for its colours

What set GmbH apart

Over-represented in this house's looks compared with the rest of the season.

Sporty moodMules accessoryColour-block patternTechnical / nylon materialSport / athletic referenceNavy colour

The palette

Share of garment area across 28 looks, measured from the clothes (skin and set excluded).

Silhouettes

Inverted triangle / strong shoulder39%
High-rise36%
Oversized32%
Straight / tubular29%
Asymmetric18%

Share of the 28 tagged looks.

Fabrics & textures

Wool / tailoring cloth46%
Jersey36%
Cotton / poplin36%
Technical / nylon32%
Silk / satin18%

Textures

SmoothRuched / gatheredPleatedFuzzy / brushedCrumpled / creased

Finish

MatteSatin sheenBrushed / nappedMetallicSparkling / embellished

The details

PleatsShoulder emphasisLogo / monogramPadding / sculpted volumePiping / contrast stitching

Patterns

SolidColour-block

Key pieces

TrousersJacketWide-leg trousersShortsTank top

Cut

Relaxed64%
Fitted39%
Oversized32%
Regular14%
Voluminous14%

Fit, share of looks.

Styling

Footwear

MulesLoafersAnkle bootsClogsSneakers

How it was worn

Tonal head to toeTucked inOpen / unbuttonedLayeredBare midriff

Mood

ElegantAustereSportyEdgySubversive

References

Victorian1950sFuturistic1990s2000s / y2kSport / athleticSavile row tailoringWorkwearReligious / ecclesiasticalMilitary

The character of the clothes

GmbH's clothes were darker, cooler and smoother than most of the season.

DarkerLighterdarker than 77% of houses
MutedVivid
CoolerWarmercooler than 99% of houses
SmoothTextured & printedsmoother than 98% of houses

GmbH against every other house measured so far

Also in Berlin

Berlin field notes →

Marc Cain, look 1 — Marc Cain54 looks

©Barragán, look 1 — ©Barragán43 looks

Sf1Og, look 1 — Sf1Og39 looks

Lou de Bètoly, look 1 — Lou de Bètoly37 looks