Press

WWDWill Fashion Brands Back Higher Wages in Bangladesh?FashionistaMust Read: PVH Corp. To Cut 4% of Global Workforce, Burberry Revenue Rises 6% in First Half FashionUnitedNew Boss at Hugo Boss: Frasers installs David Epstein as Grieder steps down Field NotesMilan: 1,686 looks from 39 houses, now on the map WWDMexican Leader Pushes Back on Trump’s Threat to Double Duties Over Migrant Caravan Claim FashionistaMicaela Erlanger Is Hiring A Studio Manager In New York, NY FashionUnitedShanghai Fashion Week SS27: Five key trends of the season Field NotesParis: 1,619 looks from 39 houses, now on the map WWDAfrica’s $34B Cotton Ambition Faces a Manufacturing Test FashionistaSupermodel Amber Valletta and Hairstylist Teddy Charles on Being Partners in Life and Business FashionUnitedWith its first collaboration, Jandéqene looks to its next chapter Field NotesTokyo: 1,119 looks from 36 houses, now on the map WWDMarimekko Brings Its Popkorni Print to Veja’s Salar and Small Canary Sneaker Models Fashionista48 Fashion and Beauty Gifts Gen Alpha Actually Wants This Year FashionUnitedNordstrom Rack to open Palm Springs store in fall 2027 Field NotesCopenhagen: 1,013 looks from 34 houses, now on the map WWDKathryn Hahn Breaks Up a Monochrome Gray Look With the Help of Daringly Sharp Snake Print Pumps FashionistaHanifa’s New Era Is Here After Its Founder ‘Uprooted Everything’FashionUnitedLDMA expands into running: 'We’re just getting started'Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLagos: 869 looks from 29 houses, now on the map Field NotesNew York: 314 looks from 6 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map

WWDWill Fashion Brands Back Higher Wages in Bangladesh?FashionistaMust Read: PVH Corp. To Cut 4% of Global Workforce, Burberry Revenue Rises 6% in First Half FashionUnitedNew Boss at Hugo Boss: Frasers installs David Epstein as Grieder steps down Field NotesMilan: 1,686 looks from 39 houses, now on the map WWDMexican Leader Pushes Back on Trump’s Threat to Double Duties Over Migrant Caravan Claim FashionistaMicaela Erlanger Is Hiring A Studio Manager In New York, NY FashionUnitedShanghai Fashion Week SS27: Five key trends of the season Field NotesParis: 1,619 looks from 39 houses, now on the map WWDAfrica’s $34B Cotton Ambition Faces a Manufacturing Test FashionistaSupermodel Amber Valletta and Hairstylist Teddy Charles on Being Partners in Life and Business FashionUnitedWith its first collaboration, Jandéqene looks to its next chapter Field NotesTokyo: 1,119 looks from 36 houses, now on the map WWDMarimekko Brings Its Popkorni Print to Veja’s Salar and Small Canary Sneaker Models Fashionista48 Fashion and Beauty Gifts Gen Alpha Actually Wants This Year FashionUnitedNordstrom Rack to open Palm Springs store in fall 2027 Field NotesCopenhagen: 1,013 looks from 34 houses, now on the map WWDKathryn Hahn Breaks Up a Monochrome Gray Look With the Help of Daringly Sharp Snake Print Pumps FashionistaHanifa’s New Era Is Here After Its Founder ‘Uprooted Everything’FashionUnitedLDMA expands into running: 'We’re just getting started'Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLagos: 869 looks from 29 houses, now on the map Field NotesNew York: 314 looks from 6 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map

Fashion Week Mexico SS27 · Runway show

Efecto Perfecto

28 looks, shown 12 October 2026 in Mexico City. Known this season for cowboy / western boots, gloves, graphic / logo.

28Looks

10.5%Of the week's looks

5th / 9Largest show

BlackLead colour

The collection

SS27 · tap a look for its colours

What set Efecto Perfecto apart

Over-represented in this house's looks compared with the rest of the season.

Cowboy / western boots footwearGloves accessoryGraphic / logo patternWestern styleColour-blocked colour_storyKnee-high boots accessory

The palette

Share of garment area across 28 looks, measured from the clothes (skin and set excluded).

Silhouettes

Oversized86%
Inverted triangle / strong shoulder50%
Boxy25%
Balloon / bubble25%
Fitted / bodycon11%

Share of the 28 tagged looks.

Fabrics & textures

Leather39%
Technical / nylon25%
Jersey25%
Knit21%
Latex / vinyl / PVC14%

Textures

SmoothRuched / gatheredJacquard / woven patternCrumpled / creasedFuzzy / brushed

Finish

Satin sheenMatteGlossy / patentSparkling / embellishedBrushed / napped

The details

Shoulder emphasisLogo / monogramPadding / sculpted volumePatchworkOversized collar

Patterns

Graphic / logoSolidColour-blockGeometricAbstract print

Key pieces

TrousersShortsKnit sweaterLeather jacketBomber

Cut

Oversized86%
Relaxed29%
Fitted29%
Skin-tight18%
Voluminous18%

Fit, share of looks.

Styling

Footwear

Cowboy / western bootsAnkle bootsKnee-high bootsCombat bootsLoafers

How it was worn

Matching set / co-ordLayeredTonal head to toeBare midriffClashing / mismatched

Mood

PlayfulEdgyPowerfulWhimsicalSubversive

References

1980s1990s2000s / y2k1970sFuturisticSport / athleticCostume / theatricalArt / artist referenceWestern / americanaPunk / subculture

The character of the clothes

Efecto Perfecto's clothes were more vivid and warmer than most of the season.

DarkerLighter
MutedVividmore vivid than 95% of houses
CoolerWarmerwarmer than 86% of houses
SmoothTextured & printed

Efecto Perfecto against every other house measured so far

Also in Mexico City

Mexico City field notes →

Alfredo Martinez, look 1 — Alfredo Martinez35 looks

Doritos, look 1 — Doritos33 looks

Centro, look 1 — Centro32 looks

Nin Studio, look 1 — Nin Studio31 looks