Press

WWDWill Fashion Brands Back Higher Wages in Bangladesh?FashionistaMust Read: PVH Corp. To Cut 4% of Global Workforce, Burberry Revenue Rises 6% in First Half FashionUnitedNew Boss at Hugo Boss: Frasers installs David Epstein as Grieder steps down Field NotesMilan: 1,686 looks from 39 houses, now on the map WWDMexican Leader Pushes Back on Trump’s Threat to Double Duties Over Migrant Caravan Claim FashionistaMicaela Erlanger Is Hiring A Studio Manager In New York, NY FashionUnitedShanghai Fashion Week SS27: Five key trends of the season Field NotesParis: 1,619 looks from 39 houses, now on the map WWDAfrica’s $34B Cotton Ambition Faces a Manufacturing Test FashionistaSupermodel Amber Valletta and Hairstylist Teddy Charles on Being Partners in Life and Business FashionUnitedWith its first collaboration, Jandéqene looks to its next chapter Field NotesTokyo: 1,119 looks from 36 houses, now on the map WWDMarimekko Brings Its Popkorni Print to Veja’s Salar and Small Canary Sneaker Models Fashionista48 Fashion and Beauty Gifts Gen Alpha Actually Wants This Year FashionUnitedNordstrom Rack to open Palm Springs store in fall 2027 Field NotesCopenhagen: 1,013 looks from 34 houses, now on the map WWDKathryn Hahn Breaks Up a Monochrome Gray Look With the Help of Daringly Sharp Snake Print Pumps FashionistaHanifa’s New Era Is Here After Its Founder ‘Uprooted Everything’FashionUnitedLDMA expands into running: 'We’re just getting started'Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLagos: 869 looks from 29 houses, now on the map Field NotesNew York: 314 looks from 6 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map

WWDWill Fashion Brands Back Higher Wages in Bangladesh?FashionistaMust Read: PVH Corp. To Cut 4% of Global Workforce, Burberry Revenue Rises 6% in First Half FashionUnitedNew Boss at Hugo Boss: Frasers installs David Epstein as Grieder steps down Field NotesMilan: 1,686 looks from 39 houses, now on the map WWDMexican Leader Pushes Back on Trump’s Threat to Double Duties Over Migrant Caravan Claim FashionistaMicaela Erlanger Is Hiring A Studio Manager In New York, NY FashionUnitedShanghai Fashion Week SS27: Five key trends of the season Field NotesParis: 1,619 looks from 39 houses, now on the map WWDAfrica’s $34B Cotton Ambition Faces a Manufacturing Test FashionistaSupermodel Amber Valletta and Hairstylist Teddy Charles on Being Partners in Life and Business FashionUnitedWith its first collaboration, Jandéqene looks to its next chapter Field NotesTokyo: 1,119 looks from 36 houses, now on the map WWDMarimekko Brings Its Popkorni Print to Veja’s Salar and Small Canary Sneaker Models Fashionista48 Fashion and Beauty Gifts Gen Alpha Actually Wants This Year FashionUnitedNordstrom Rack to open Palm Springs store in fall 2027 Field NotesCopenhagen: 1,013 looks from 34 houses, now on the map WWDKathryn Hahn Breaks Up a Monochrome Gray Look With the Help of Daringly Sharp Snake Print Pumps FashionistaHanifa’s New Era Is Here After Its Founder ‘Uprooted Everything’FashionUnitedLDMA expands into running: 'We’re just getting started'Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLagos: 869 looks from 29 houses, now on the map Field NotesNew York: 314 looks from 6 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map

Fashion Week Mexico SS27 · Runway show

Doritos

33 looks, shown 12 October 2026 in Mexico City. Known this season for y2k, 2000s / y2k, sporty.

33Looks

12.4%Of the week's looks

2nd / 9Largest show

BlackLead colour

The collection

SS27 · tap a look for its colours

What set Doritos apart

Over-represented in this house's looks compared with the rest of the season.

Y2k style2000s / y2k eraSporty moodGraphic / logo patternLeather jacket garmentFuturistic style

The palette

Share of garment area across 33 looks, measured from the clothes (skin and set excluded).

Silhouettes

Straight / tubular67%
Oversized27%
Fitted / bodycon18%
Boxy15%
Inverted triangle / strong shoulder15%

Share of the 33 tagged looks.

Fabrics & textures

Leather52%
Jersey48%
Technical / nylon33%
Cotton / poplin24%
Knit15%

Textures

SmoothCrumpled / creasedRibbedPerforated / laser-cutQuilted / padded

Finish

MatteSatin sheenGlossy / patentWashed / fadedMetallic

The details

Logo / monogramPiping / contrast stitchingAppliques / 3D flowersZips as decorationPadding / sculpted volume

Patterns

Graphic / logoSolidColour-blockChevron / zigzagGeometric

Key pieces

Leather jacketTrousersT-shirtTrack jacketDress

Cut

Fitted58%
Relaxed58%
Regular48%
Oversized27%
Skin-tight6%

Fit, share of looks.

Styling

Footwear

Ankle bootsStilettosKnee-high bootsDerbies / oxfordsPumps / court shoes

How it was worn

LayeredOpen / unbuttonedTonal head to toeMatching set / co-ordTucked in

Mood

SportyEdgyPlayfulPowerfulSubversive

References

2000s / y2k1970sFuturistic1990s1960sSport / athleticUniform / schoolWorkwearOutdoor / gorpcorePunk / subculture

The character of the clothes

Doritos's clothes were darker and more vivid than most of the season.

DarkerLighterdarker than 75% of houses
MutedVividmore vivid than 81% of houses
CoolerWarmer
SmoothTextured & printed

Doritos against every other house measured so far

Also in Mexico City

Mexico City field notes →

Alfredo Martinez, look 1 — Alfredo Martinez35 looks

Centro, look 1 — Centro32 looks

Nin Studio, look 1 — Nin Studio31 looks

Efecto Perfecto, look 1 — Efecto Perfecto28 looks