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WWDRemembering Toukie Smith, a Trailblazer Who Redefined Runway Beauty FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesParis: 8,760 looks from 207 houses, now on the map WWDThe Best Red Light Therapy Panels, Tested by WWD Editors Who Take Their Beauty Tech Seriously Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesMilan: 8,355 looks from 179 houses, now on the map WWDNationwide Ground Stop Freezes US Flights, Backs Up Air Cargo FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDOn the Line: What’s Going on in Bangladesh?FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesNew York: 1,556 looks from 35 houses, now on the map WWDUS Promises India Will See Lower Tariffs Than Competitors in Trade Deal FashionistaWeekly Drop Watch: Halfdays x Guest in Residence, Lisa Says Gah x Etsy, Alo and More FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLondon: 618 looks from 18 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map Field NotesMadrid: 31 looks from 1 houses, now on the map

WWDRemembering Toukie Smith, a Trailblazer Who Redefined Runway Beauty FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesParis: 8,760 looks from 207 houses, now on the map WWDThe Best Red Light Therapy Panels, Tested by WWD Editors Who Take Their Beauty Tech Seriously Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesMilan: 8,355 looks from 179 houses, now on the map WWDNationwide Ground Stop Freezes US Flights, Backs Up Air Cargo FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDOn the Line: What’s Going on in Bangladesh?FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesNew York: 1,556 looks from 35 houses, now on the map WWDUS Promises India Will See Lower Tariffs Than Competitors in Trade Deal FashionistaWeekly Drop Watch: Halfdays x Guest in Residence, Lisa Says Gah x Etsy, Alo and More FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLondon: 618 looks from 18 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map Field NotesMadrid: 31 looks from 1 houses, now on the map

Fashion Week Mexico SS27 · Runway show Co-ed

Doritos

33 looks, shown 12 October 2026 in Mexico City. Known this season for sporty, 2000s / y2k, y2k.

33Looks

12.4%Of the week's looks

2nd / 9Largest show

BlackLead colour

The collection, look by look

SS27

Every look in runway order as a column of the colours measured from its garments. Hover or use the arrow keys to read each one; play to walk the show.

Look 1Look 33

BlackCharcoalRedGreySilverWhitePinkBurgundy

1

Look 1 of 33

Oversized red-black moto leather jacket over white polo and red leather skirt

Vintage motorsport codes, from patch-laden racing leathers to a '1964' badge, are recast in a ladylike register: a pleated leather midi and white polo turn the paddock into polished daywear.

Red 44%Charcoal 28%White 20%Pink 8%

Shape: A-line · high-rise · inverted triangle · oversized
Pieces: leather jacket · midi skirt · polo shirt
Fabric: jersey · leather · suede · pleated
Details: appliques · logo · piping · pleats
Styling: knee-high boots · layered · open · tucked in
Mood: nostalgic · powerful · sporty

What set Doritos apart

Over-represented in this house's looks compared with the rest of the season.

Sporty mood2000s / y2k eraY2k styleSport / athletic referenceSportswear / athleisure styleLogo / monogram detail

The palette

Share of garment area across 33 looks, measured from the clothes (skin and set excluded).

Silhouettes

Straight / tubular67%
Oversized27%
Fitted / bodycon18%
Inverted triangle / strong shoulder15%
Boxy15%

Share of the 33 tagged looks.

What the collection was made of

Share of the 33 looks described by our AI tagger

Leather jacket36%
Trousers30%
T-shirt24%
Track jacket15%
Dress15%

The character of the clothes

Doritos's clothes were more vivid and more casual than most of the season.

DarkerLighter
MutedVividmore vivid than 85% of collections
CoolerWarmer
SmoothTextured & printed
CasualFormalmore casual than 90% of collections
ClassicDaring
ExperimentalWearable

Doritos against every other house measured so far

Also in Mexico City, Spring/Summer 2027

Mexico City field notes →

The fortnightly digest

Doritos, in context

Every house is measured against every other, across every fashion week. The fortnightly digest sends you what moved, and who moved it.