Co-founder and creative director, Sson
Yulia Kjellsson
Yulia Kjellsson is co-founder and creative director of Sson, a Stockholm label she runs with co-founder Ellinor Håkansson. Sson works with secondhand and existing materials, and made its Copenhagen Fashion Week debut with an autumn/winter 2026 collection made from them.
Houses
Co-founder and creative director
Sson
Their runway, measured
26 looks in 2 showsNext to every runway we track, Yulia Kjellsson's looks are more muted.
Colours
- Charcoal16%
- Grey · 2.4× the average14%
- Black13%
- Silver · 2.1× the average11%
- Navy · 2.1× the average9%
- Burgundy / oxblood · 3.0× the average8%
- Pink · 2.2× the average5%
- White4%
Share of garment area across their looks; × is against every runway.
Colour and surface
- Lightness42/100about average · all runways 39/100
- Colour saturation10.1more muted · all runways 12.6
- Neutrals66%about average · all runways 60%
- Warm hues70%about average · all runways 70%
- Tonal looks31%about average · all runways 33%
- Colour-blockingΔE 32about average · all runways ΔE 35
- Surface texture4.96about average · all runways 5.06
- Sheen0.061about average · all runways 0.065
What sets them apart
Shapes, fabrics and details they use far more often than other designers, with a glimpse of the looks: one from each collection that wore it most.
- Flip-flops / thongs16.0×Footwear
In 1 of their 2 collections
- Low-rise8.7×Silhouette
In 2 of their 2 collections
- Dropped waist8.3×Silhouette
In 2 of their 2 collections
- 90s6.2×Style
In 2 of their 2 collections
- 1990s5.2×Era reference
In 2 of their 2 collections
- Preppy5.0×Style
In 2 of their 2 collections
- Resort / vacation4.3×Style
In 1 of their 2 collections
- Playful4.2×Mood
In 2 of their 2 collections
Silhouettes
- Straight / tubular 35%
- Oversized 31%
- Asymmetric 27%1.7×
- Dropped waist 23%8.3×
- Inverted triangle / strong shoulder 19%
Materials
- Knit 50%2.6×
- Cotton / poplin 42%1.3×
- Jersey 31%2.0×
- Wool / tailoring cloth 15%50% less
- Silk / satin 15%35% less
Details
- Cut-away / asymmetric hem 31%2.0×
- Gathering 27%1.9×
- Utility pockets 27%1.9×
- Logo / monogram 27%3.6×
- Lacing / ties 15%
Patterns
- Polka dot 15%11.9×
- Stripes 12%1.6×
- Check / plaid 8%1.4×
- Geometric 4%
- Pinstripe 4%
Mood
- Playful 73%4.2×
- Relaxed 54%1.6×
- Subversive 38%3.4×
- Nostalgic 31%2.1×
- Edgy 23%1.5×
Era references
- 1990s 38%5.2×
- 2000s / y2k 12%5.7×
- 1960s 8%2.7×
- 1950s 8%3.1×
- 1920s 4%3.0×
From the AI tags on 26 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.
Collection by collection
How their colours, surfaces and signatures moved from show to show, oldest firstHover a collection to read it; click its colours to open it.
