Press

WWDWill Fashion Brands Back Higher Wages in Bangladesh?FashionistaMust Read: PVH Corp. To Cut 4% of Global Workforce, Burberry Revenue Rises 6% in First Half FashionUnitedNew Boss at Hugo Boss: Frasers installs David Epstein as Grieder steps down Field NotesMilan: 1,686 looks from 39 houses, now on the map WWDMexican Leader Pushes Back on Trump’s Threat to Double Duties Over Migrant Caravan Claim FashionistaMicaela Erlanger Is Hiring A Studio Manager In New York, NY FashionUnitedShanghai Fashion Week SS27: Five key trends of the season Field NotesParis: 1,619 looks from 39 houses, now on the map WWDAfrica’s $34B Cotton Ambition Faces a Manufacturing Test FashionistaSupermodel Amber Valletta and Hairstylist Teddy Charles on Being Partners in Life and Business FashionUnitedWith its first collaboration, Jandéqene looks to its next chapter Field NotesTokyo: 1,119 looks from 36 houses, now on the map WWDMarimekko Brings Its Popkorni Print to Veja’s Salar and Small Canary Sneaker Models Fashionista48 Fashion and Beauty Gifts Gen Alpha Actually Wants This Year FashionUnitedNordstrom Rack to open Palm Springs store in fall 2027 Field NotesCopenhagen: 1,013 looks from 34 houses, now on the map WWDKathryn Hahn Breaks Up a Monochrome Gray Look With the Help of Daringly Sharp Snake Print Pumps FashionistaHanifa’s New Era Is Here After Its Founder ‘Uprooted Everything’FashionUnitedLDMA expands into running: 'We’re just getting started'Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLagos: 869 looks from 29 houses, now on the map Field NotesNew York: 314 looks from 6 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map

WWDWill Fashion Brands Back Higher Wages in Bangladesh?FashionistaMust Read: PVH Corp. To Cut 4% of Global Workforce, Burberry Revenue Rises 6% in First Half FashionUnitedNew Boss at Hugo Boss: Frasers installs David Epstein as Grieder steps down Field NotesMilan: 1,686 looks from 39 houses, now on the map WWDMexican Leader Pushes Back on Trump’s Threat to Double Duties Over Migrant Caravan Claim FashionistaMicaela Erlanger Is Hiring A Studio Manager In New York, NY FashionUnitedShanghai Fashion Week SS27: Five key trends of the season Field NotesParis: 1,619 looks from 39 houses, now on the map WWDAfrica’s $34B Cotton Ambition Faces a Manufacturing Test FashionistaSupermodel Amber Valletta and Hairstylist Teddy Charles on Being Partners in Life and Business FashionUnitedWith its first collaboration, Jandéqene looks to its next chapter Field NotesTokyo: 1,119 looks from 36 houses, now on the map WWDMarimekko Brings Its Popkorni Print to Veja’s Salar and Small Canary Sneaker Models Fashionista48 Fashion and Beauty Gifts Gen Alpha Actually Wants This Year FashionUnitedNordstrom Rack to open Palm Springs store in fall 2027 Field NotesCopenhagen: 1,013 looks from 34 houses, now on the map WWDKathryn Hahn Breaks Up a Monochrome Gray Look With the Help of Daringly Sharp Snake Print Pumps FashionistaHanifa’s New Era Is Here After Its Founder ‘Uprooted Everything’FashionUnitedLDMA expands into running: 'We’re just getting started'Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLagos: 869 looks from 29 houses, now on the map Field NotesNew York: 314 looks from 6 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map

Copenhagen Fashion Week SS27 · Runway show

Sson

15 looks, shown 4 August 2026 in Copenhagen. Known this season for pearls, flip-flops / thongs, micro.

15Looks

1.5%Of the week's looks

32nd / 34Largest show

BlackLead colour

The collection

SS27 Runway · SS27 · tap a look for its colours

What set Sson apart

Over-represented in this house's looks compared with the rest of the season.

Pearls jewelleryFlip-flops / thongs footwearMicro lengthSunglasses eyewearSunglasses accessoryBare midriff styling

The palette

Share of garment area across 15 looks, measured from the clothes (skin and set excluded).

Silhouettes

Straight / tubular33%
Oversized27%
High-rise20%
Asymmetric20%
Low-rise20%

Share of the 15 tagged looks.

Fabrics & textures

Knit47%
Cotton / poplin33%
Jersey33%
Wool / tailoring cloth20%
Silk / satin13%

Textures

SmoothRuched / gatheredCrinkled / plisséCable knitRibbed

Finish

MatteSatin sheenWashed / fadedGlossy / patentIridescent / pearlescent

The details

GatheringLogo / monogramUtility pocketsCut-away / asymmetric hemLacing / ties

Patterns

SolidPolka dotCheck / plaidTrompe l'oeilStripes

Key pieces

Knit sweaterT-shirtDressBermuda shortsSwimwear

Cut

Relaxed53%
Fitted53%
Oversized40%
Regular20%
Skin-tight7%

Fit, share of looks.

Styling

Footwear

Flip-flops / thongsBallet flatsMary janesStrappy heeled sandals

How it was worn

Bare midriffLayeredOpen / unbuttonedUnderwear as outerwearClashing / mismatched

Mood

PlayfulRelaxedNostalgicSubversiveWhimsical

References

1990s1950s2000s / y2k1960sLingerie / boudoirUniform / schoolCostume / theatricalArt / artist referenceLatin american

The character of the clothes

Sson sat near the middle of the season on colour and texture.

DarkerLighter
MutedVivid
CoolerWarmer
SmoothTextured & printed

Sson against every other house measured so far

Also in Copenhagen

Copenhagen field notes →

The Royal Danish Academy, look 1 — The Royal Danish Academy97 looks

Munthe, look 1 — Munthe45 looks

Gestuz, look 1 — Gestuz37 looks

Henrik Vibskov, look 1 — Henrik Vibskov36 looks