Founder and creative director, Sunflower
Ulrik Pedersen
Danish
Ulrik Pedersen founded the Copenhagen menswear label Sunflower in 2018, focusing on durable, understated clothing. In June 2026 the brand showed its Spring/Summer 2027 collection No Soundtrack at Pitti Uomo 110 in Florence as Copenhagen Fashion Week's special project. It was the label's first show outside Denmark.
Houses
Their runway, measured
36 looks in 1 showNext to every runway we track, Ulrik Pedersen's looks are more muted, cooler, less tonal and more colour-blocked.
Colours
- Black25%
- Charcoal15%
- Khaki / olive · 4.3× the average10%
- Chocolate brown · 1.5× the average9%
- Grey7%
- Beige / camel7%
- Denim blue · 1.5× the average4%
- Ivory / cream3%
Share of garment area across their looks; × is against every runway.
Colour and surface
- Lightness36/100about average · all runways 39/100
- Colour saturation11.0more muted · all runways 12.6
- Neutrals60%about average · all runways 60%
- Warm hues58%cooler · all runways 70%
- Tonal looks3%less tonal · all runways 33%
- Colour-blockingΔE 47more colour-blocked · all runways ΔE 35
- Surface texture4.43smoother · all runways 5.06
- Sheen0.210shinier · all runways 0.065
What sets them apart
Shapes, fabrics and details they use far more often than other designers, with a glimpse of the looks: one from each collection that wore it most.
- Cowboy / western boots23.2×Footwear
- Western10.1×Style
- Leather jacket9.6×Garment
- Jeans8.2×Garment
- Distressing7.1×Detail
- 90s5.7×Style
- Shorts5.4×Garment
- Denim5.0×Material
Silhouettes
- Straight / tubular 85%2.1×
- Oversized 49%1.7×
- High-rise 36%2.0×
- Boxy 26%2.2×
- Inverted triangle / strong shoulder 5%72% less
Materials
- Cotton / poplin 51%1.6×
- Wool / tailoring cloth 46%1.5×
- Denim 41%5.0×
- Leather 31%3.1×
- Silk / satin 28%
Details
- Utility pockets 38%2.8×
- Distressing 21%7.1×
- Belts 18%
- Pleats 15%
- Piping / contrast stitching 13%
Patterns
- Stripes 13%1.8×
- Pinstripe 10%3.2×
- Check / plaid 5%
- Graphic / logo 3%
- Animal print 3%1.5×
Mood
- Relaxed 100%2.9×
- Nostalgic 31%2.1×
- Edgy 31%2.0×
- Elegant 26%40% less
- Utilitarian 13%1.8×
Era references
- 1990s 33%4.5×
- 1970s 26%2.3×
- 1980s 3%55% less
From the AI tags on 39 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.
