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WWDRemembering Toukie Smith, a Trailblazer Who Redefined Runway Beauty FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesParis: 8,760 looks from 207 houses, now on the map WWDThe Best Red Light Therapy Panels, Tested by WWD Editors Who Take Their Beauty Tech Seriously Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesMilan: 8,355 looks from 179 houses, now on the map WWDNationwide Ground Stop Freezes US Flights, Backs Up Air Cargo FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDOn the Line: What’s Going on in Bangladesh?FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesNew York: 1,556 looks from 35 houses, now on the map WWDUS Promises India Will See Lower Tariffs Than Competitors in Trade Deal FashionistaWeekly Drop Watch: Halfdays x Guest in Residence, Lisa Says Gah x Etsy, Alo and More FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLondon: 618 looks from 18 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map Field NotesMadrid: 31 looks from 1 houses, now on the map

WWDRemembering Toukie Smith, a Trailblazer Who Redefined Runway Beauty FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesParis: 8,760 looks from 207 houses, now on the map WWDThe Best Red Light Therapy Panels, Tested by WWD Editors Who Take Their Beauty Tech Seriously Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesMilan: 8,355 looks from 179 houses, now on the map WWDNationwide Ground Stop Freezes US Flights, Backs Up Air Cargo FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDOn the Line: What’s Going on in Bangladesh?FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesNew York: 1,556 looks from 35 houses, now on the map WWDUS Promises India Will See Lower Tariffs Than Competitors in Trade Deal FashionistaWeekly Drop Watch: Halfdays x Guest in Residence, Lisa Says Gah x Etsy, Alo and More FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLondon: 618 looks from 18 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map Field NotesMadrid: 31 looks from 1 houses, now on the map

Pitti Uomo 110 · Runway show Menswear

Sunflower

39 looks, shown 16 June 2026 in Florence. Known this season for beige / camel, western / americana, ankle boots.

39Looks

28.5%Of the week's looks

3rd / 3Largest show

BlackLead colour

The collection, look by look

SS27 (Pitti Uomo x CPHFW special project) · SS27

Every look in runway order as a column of the colours measured from its garments. Hover or use the arrow keys to read each one; play to walk the show.

Look 1Look 39

BlackCharcoalOliveChocolate brownGreyBeigeDenim blueIvory

1

Look 1 of 39

Long black tailored overcoat over light-wash denim jacket and jeans

The double-denim uniform is elevated by a floor-sweeping black tailored overcoat, pairing workwear ease with severe tailoring and polished boots for a sharp, cinematic take on casual menswear.

Black 33%Denim blue 20%Charcoal 20%Silver 13%Grey 13%

Shape: column · oversized · straight · relaxed
Pieces: jacket · jeans · overcoat
Fabric: denim · wool
Details: belts · utility pockets
Styling: chelsea boots · layered · open · tucked in
Mood: edgy · powerful · relaxed

What set Sunflower apart

Over-represented in this house's looks compared with the rest of the season.

Beige / camel colourWestern / americana referenceAnkle boots accessoryJeans garmentKhaki / olive colourDenim material

The palette

Share of garment area across 36 looks, measured from the clothes (skin and set excluded).

Silhouettes

Straight / tubular85%
Oversized49%
High-rise36%
Boxy26%
Inverted triangle / strong shoulder5%

Share of the 39 tagged looks.

What the collection was made of

Share of the 39 looks described by our AI tagger

Shirt64%
Jeans41%
Jacket28%
Wide-leg trousers26%
Leather jacket26%

The character of the clothes

Sunflower's clothes were more casual, more classic and more wearable than most of the season.

DarkerLighter
MutedVivid
CoolerWarmer
SmoothTextured & printed
CasualFormalmore casual than 83% of collections
ClassicDaringmore classic than 94% of collections
ExperimentalWearablemore wearable than 90% of collections

Sunflower against every other house measured so far

Also in Florence, Spring/Summer 2027

Florence field notes →

The fortnightly digest

Sunflower, in context

Every house is measured against every other, across every fashion week. The fortnightly digest sends you what moved, and who moved it.