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← The Designers

Men's creative director, Louis Vuitton

Pharrell Williams

American, born 1973

American musician and producer who co-founded the production duo The Neptunes and built a parallel fashion career with streetwear labels and collaborations with Adidas and Chanel. Louis Vuitton named him men's creative director in 2023 to succeed Virgil Abloh, and he has staged large-scale Paris shows that pair menswear with live music.

Houses

Their runway, measured

161 looks in 4 shows

Next to every runway we track, Pharrell Williams's looks are less tonal, smoother and more matte.

Colours

Share of garment area across their looks; × is against every runway.

Colour and surface

  • Lightness42/100about average · all runways 39/100
  • Colour saturation11.4about average · all runways 12.6
  • Neutrals63%about average · all runways 60%
  • Warm hues66%about average · all runways 70%
  • Tonal looks28%less tonal · all runways 33%
  • Colour-blockingΔE 33about average · all runways ΔE 35
  • Surface texture3.52smoother · all runways 5.06
  • Sheen0.038more matte · all runways 0.065

What sets them apart

Shapes, fabrics and details they use far more often than other designers.

Logo / monogram 8.9×Sneakers 7.6×Sporty-luxe 6.8×Graphic / logo 6.2×Bomber 5.2×Preppy 3.8×Shirt 3.0×Resort / vacation 3.0×

Silhouettes

  • Straight / tubular 71%1.8×
  • Oversized 45%1.6×
  • Boxy 29%2.4×
  • High-rise 23%
  • Inverted triangle / strong shoulder 22%

Materials

  • Cotton / poplin 84%2.7×
  • Wool / tailoring cloth 66%2.2×
  • Knit 34%1.7×
  • Jersey 20%1.3×
  • Technical / nylon 19%2.6×

Details

  • Logo / monogram 68%8.9×
  • Utility pockets 30%2.1×
  • Pleats 25%1.5×
  • Lacing / ties 18%
  • Oversized collar 12%

Patterns

  • Graphic / logo 14%6.2×
  • Stripes 10%1.4×
  • Check / plaid 9%1.7×
  • Pinstripe 7%2.3×
  • Floral 5%42% less

Mood

  • Relaxed 82%2.4×
  • Elegant 50%
  • Nostalgic 29%1.9×
  • Playful 20%
  • Utilitarian 15%2.1×

Era references

  • 1970s 15%1.3×
  • 1990s 6%
  • 1980s 2%56% less
  • 2000s / y2k 2%
  • 1960s 1%79% less

From the AI tags on 161 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.

Opening looks

The first looks of each collection

Collections