Founder and designer, Masha Popova
Masha Popova
Ukrainian
Ukrainian-born, London-based designer who studied architecture in Ukraine before completing BA and MA fashion degrees at Central Saint Martins, graduating in 2020. She interned at Céline and Maison Margiela and launched her namesake label in 2020. The brand mixes couture techniques with sportswear, uses hand-dyed fabrics and butterfly embellishments, and shows at London Fashion Week.
Houses
Their runway, measured
23 looks in 2 showsNext to every runway we track, Masha Popova's looks are more saturated, less neutral, less tonal and more textured.
Colours
- Charcoal · 1.6× the average20%
- Grey · 1.7× the average10%
- Black10%
- Chocolate brown · 1.6× the average9%
- Denim blue · 3.3× the average9%
- Pink · 3.8× the average8%
- Teal / turquoise · 11.5× the average5%
- Navy4%
Share of garment area across their looks; × is against every runway.
Colour and surface
- Lightness41/100about average · all runways 39/100
- Colour saturation14.8more saturated · all runways 12.6
- Neutrals49%less neutral · all runways 60%
- Warm hues63%about average · all runways 70%
- Tonal looks17%less tonal · all runways 33%
- Colour-blockingΔE 38about average · all runways ΔE 35
- Surface texture6.38more textured · all runways 5.06
- Sheen0.067about average · all runways 0.065
What sets them apart
Shapes, fabrics and details they use far more often than other designers.
Silhouettes
- Asymmetric 39%2.5×
- Inverted triangle / strong shoulder 35%1.9×
- Oversized 35%
- Straight / tubular 30%
- Low-rise 26%11.8×
Materials
- Denim 35%4.3×
- Silk / satin 35%1.5×
- Jersey 26%1.7×
- Faux fur / shearling 13%2.7×
- Cotton / poplin 13%59% less
Details
- Belts 43%2.2×
- Oversized collar 22%1.9×
- Shoulder emphasis 22%
- Cut-away / asymmetric hem 22%1.4×
- Piping / contrast stitching 22%1.4×
Patterns
- Floral 22%2.6×
- Abstract print 17%3.6×
- Ikat 13%75.6×
- Graphic / logo 13%5.9×
- Ombre / gradient 9%3.9×
Mood
- Edgy 70%4.5×
- Subversive 52%4.6×
- Playful 48%2.7×
- Nostalgic 30%2.0×
- Dramatic 22%1.6×
Era references
- 2000s / y2k 30%15.2×
- 1980s 17%3.1×
- 1970s 13%
- 1990s 9%
- 1960s 4%1.5×
From the AI tags on 23 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.
