Press
WWDRemembering Toukie Smith, a Trailblazer Who Redefined Runway BeautyFashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedMr Marvis surpasses 25-store target and eyes new European marketsField NotesParis: 8,760 looks from 207 houses, now on the mapWWDThe Best Red Light Therapy Panels, Tested by WWD Editors Who Take Their Beauty Tech SeriouslyFashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring ModelsFashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesMilan: 8,355 looks from 179 houses, now on the mapWWDNationwide Ground Stop Freezes US Flights, Backs Up Air CargoFashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear RainforestFashionUnitedRimowa and Maison Margiela release limited-edition travel setField NotesTokyo: 1,743 looks from 54 houses, now on the mapWWDOn the Line: What’s Going on in Bangladesh?FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury FashionFashionUnitedMade in France: Mélenchon wants to revive French textile industryField NotesNew York: 1,556 looks from 35 houses, now on the mapWWDUS Promises India Will See Lower Tariffs Than Competitors in Trade DealFashionistaWeekly Drop Watch: Halfdays x Guest in Residence, Lisa Says Gah x Etsy, Alo and MoreFashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswearField NotesCopenhagen: 1,455 looks from 51 houses, now on the mapField NotesLagos: 1,409 looks from 50 houses, now on the mapField NotesBerlin: 985 looks from 41 houses, now on the mapField NotesLondon: 618 looks from 18 houses, now on the mapField NotesSão Paulo: 287 looks from 8 houses, now on the mapField NotesMexico City: 267 looks from 9 houses, now on the mapField NotesFlorence: 137 looks from 3 houses, now on the mapField NotesSydney: 127 looks from 4 houses, now on the mapField NotesSeoul: 37 looks from 1 houses, now on the mapField NotesMadrid: 31 looks from 1 houses, now on the map
Fashion Field Notes
For Publications

London Fashion Week FW26 · Runway show Womenswear

Masha Popova

23 looks, shown 19 February 2026 in London. Known this season for bleached / bare brows, washed / faded, bleached / dyed colour.

23Looks
3.7%Of the week's looks
15th / 18Largest show
CharcoalLead colour

The collection, look by look

FW26

Every look in runway order as a column of the colours measured from its garments. Hover or use the arrow keys to read each one; play to walk the show.

Look 1Look 23
CharcoalGreyBlackChocolate brownDenim bluePinkTealTan
Look 11

Look 1 of 23

Oversized washed denim jacket with frayed micro shorts and slouchy suede boots

An 80s power-shoulder denim jacket is blown up to dress proportions and worn with barely-there frayed shorts, sheer tights and collapsed suede boots, a knowing riff on vintage Western-meets-New-Romantic dressing.

Teal 65%Charcoal 17%Chocolate brown 11%Black 7%
Shape
inverted triangle · oversized · fitted
Pieces
jacket · shorts
Fabric
denim · fringed · quilted · ruched
Details
padding · quilting · raw · shoulder emphasis
Styling
knee-high boots · tonal head to toe
Mood
edgy · nostalgic · powerful

What set Masha Popova apart

Over-represented in this house's looks compared with the rest of the season.

Bleached / bare brows makeupWashed / faded colour_storyBleached / dyed colour hairWashed / faded finishDenim material2000s / y2k era

The palette

Share of garment area across 23 looks, measured from the clothes (skin and set excluded).

Silhouettes

  • Asymmetric39%
  • Inverted triangle / strong shoulder35%
  • Oversized35%
  • Straight / tubular30%
  • Low-rise26%

Share of the 23 tagged looks.

What the collection was made of

Share of the 23 looks described by our AI tagger
  • Jeans26%
  • Shorts17%
  • Bomber17%
  • Dress13%
  • Coat13%

The character of the clothes

Masha Popova's clothes were more textured, more casual, more daring and more experimental than most of the season.

  • DarkerLighter
  • MutedVivid
  • CoolerWarmer
  • SmoothTextured & printedmore textured than 76% of collections
  • CasualFormalmore casual than 92% of collections
  • ClassicDaringmore daring than 82% of collections
  • ExperimentalWearablemore experimental than 76% of collections

Masha Popova against every other house measured so far

Also in London, Fall/Winter 2026

London field notes →
  1. 1Simone Rocha60 looksBlack
  2. 2Burberry55 looksBlack
  3. 3Erdem48 looksBlack
  4. 4Mithridate45 looksBlack
  5. 5Paul Costelloe44 looksChocolate brown
  6. 6Chopova Lowena38 looksBlack

The fortnightly digest

Masha Popova, in context

Every house is measured against every other, across every fashion week. The fortnightly digest sends you what moved, and who moved it.