Press

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

← The Designers

Founder and designer, Mame Kurogouchi

Maiko Kurogouchi

Japanese

Maiko Kurogouchi spent several years designing womenswear at Issey Miyake before founding Mame Kurogouchi in 2010. The label's name comes from her student nickname. Her ready-to-wear collections draw on Japanese crafts, with work developed alongside regional artisans, and the brand shows in Paris.

Houses

Founder and designer
Mame Kurogouchi
Since 2010 · about 16 years

Their runway, measured

76 looks in 2 shows

Next to every runway we track, Maiko Kurogouchi's looks are darker, more muted, more neutral and cooler.

Colours

Black23%
Charcoal · 1.7× the average22%
Navy · 4.0× the average17%
Silver · 3.1× the average17%
Denim blue · 3.1× the average8%
Grey6%
Forest green · 5.4× the average3%
Sky / powder blue1%

Share of garment area across their looks; × is against every runway.

Colour and surface

Lightness31/100darker · all runways 39/100
Colour saturation8.2more muted · all runways 12.6
Neutrals74%more neutral · all runways 60%
Warm hues10%cooler · all runways 70%
Tonal looks58%more tonal · all runways 33%
Colour-blockingΔE 27less colour-blocked · all runways ΔE 35
Surface texture3.57smoother · all runways 5.06
Sheen0.038more matte · all runways 0.065

What sets them apart

Shapes, fabrics and details they use far more often than other designers.

Ankle boots 4.3×Maxi skirt 4.1×Victorian 3.8×Austere 3.4×Crinkled / plissé 3.3×Embroidery 3.0×Check / plaid 2.9×Lace 2.9×

Silhouettes

Straight / tubular 57%1.4×
Oversized 57%2.0×
Column 46%2.3×
Inverted triangle / strong shoulder 17%
High-rise 14%

Materials

Cotton / poplin 38%
Wool / tailoring cloth 36%
Knit 25%
Silk / satin 24%
Lace 20%2.9×

Details

Oversized collar 32%2.7×
Pleats 32%2.0×
Lacing / ties 24%1.4×
Embroidery 24%3.0×
Shoulder emphasis 20%

Patterns

Check / plaid 16%2.9×
Floral 14%1.7×
Colour-block 8%1.4×
Abstract print 7%1.4×
Patchwork print 3%1.4×

Mood

Austere 66%3.4×
Serene 55%2.6×
Elegant 46%
Relaxed 24%30% less
Romantic 22%1.4×

Era references

Victorian 12%3.8×
1920s 7%5.1×
Edwardian 3%8.8×
1980s 3%54% less
1970s 3%76% less

From the AI tags on 76 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.

Opening looks

The first looks of each collection

Collections

Mame Kurogouchi Spring/Summer 2027 — Mame KurogouchiSpring/Summer 2027 · Paris · 38 looks

Mame Kurogouchi Fall/Winter 2026 — Mame KurogouchiFall/Winter 2026 · Paris · 38 looks