Press

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

← The Designers

Co-creative director, Wooyoungmi

Katie Chung

South Korean

Daughter of designer Woo Young-mi, appointed co-creative director of Wooyoungmi in 2014. She works with her mother across the label's studios in Paris and Seoul, and the two are described as a mother-daughter design duo. The menswear brand presents its collections at Paris Fashion Week.

Houses

Co-creative director
Wooyoungmi
Since 2014 · about 12 years

Their runway, measured

95 looks in 2 shows

Next to every runway we track, Katie Chung's looks are lighter, more saturated, less tonal and more colour-blocked.

Colours

Charcoal · 1.7× the average20%
Black13%
Grey · 1.4× the average8%
Silver7%
Ivory / cream7%
White7%
Beige / camel4%
Chocolate brown4%

Share of garment area across their looks; × is against every runway.

Colour and surface

Lightness44/100lighter · all runways 39/100
Colour saturation14.6more saturated · all runways 12.6
Neutrals61%about average · all runways 60%
Warm hues70%about average · all runways 70%
Tonal looks19%less tonal · all runways 33%
Colour-blockingΔE 50more colour-blocked · all runways ΔE 35
Surface texture4.23smoother · all runways 5.06
Sheen0.050more matte · all runways 0.065

What sets them apart

Shapes, fabrics and details they use far more often than other designers.

Combat boots 22.9×Tassels 16.9×Waistcoat / vest 9.1×Bermuda shorts 9.1×Derbies / oxfords 6.9×Dandy 6.8×Geometric 5.5×Velvet 5.1×

Silhouettes

Straight / tubular 65%1.6×
High-rise 42%2.3×
Oversized 36%
Inverted triangle / strong shoulder 28%1.5×
Boxy 25%2.1×

Materials

Cotton / poplin 76%2.4×
Wool / tailoring cloth 67%2.2×
Silk / satin 35%1.5×
Knit 28%1.5×
Faux fur / shearling 20%4.1×

Details

Belts 38%1.9×
Tassels 29%16.9×
Piping / contrast stitching 26%1.6×
Pleats 23%1.4×
Utility pockets 22%1.6×

Patterns

Check / plaid 21%3.8×
Geometric 19%5.5×
Abstract print 19%4.0×
Stripes 18%2.5×
Colour-block 12%2.1×

Mood

Relaxed 49%1.5×
Nostalgic 47%3.2×
Playful 35%2.0×
Elegant 24%43% less
Dramatic 17%

Era references

1970s 27%2.4×
1990s 13%1.7×
Victorian 8%2.7×
Edwardian 5%17.6×
1980s 3%45% less

From the AI tags on 95 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.

Opening looks

The first looks of each collection

Collections

Wooyoungmi Spring/Summer 2027 — WooyoungmiSpring/Summer 2027 · Men · Paris · 48 looks

Wooyoungmi Fall/Winter 2026 — WooyoungmiFall/Winter 2026 · Men · Paris · 47 looks