Press

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

← The Designers

Co-founder and designer, GmbH

Benjamin Alexander Huseby

Photographer and designer of Norwegian and Pakistani heritage who co-founded GmbH in Berlin in 2016 with Serhat Isik. The name, a German term for a limited company, reflects their choice not to use their own names. The label makes menswear from technical and deadstock fabrics, and the duo were creative directors of Trussardi from 2021.

Houses

Co-founder and designer
GmbH
Since 2016 · about 10 years

Their runway, measured

28 looks in 1 show

Next to every runway we track, Benjamin Alexander Huseby's looks are more muted, less neutral, cooler and more tonal.

Colours

Navy · 9.3× the average39%
Silver · 3.8× the average21%
Black17%
Sky / powder blue · 8.9× the average9%
Denim blue · 2.5× the average6%
Lilac / lavender · 7.8× the average4%
Charcoal2%

Share of garment area across their looks; × is against every runway.

Colour and surface

Lightness35/100about average · all runways 39/100
Colour saturation10.6more muted · all runways 12.6
Neutrals46%less neutral · all runways 60%
Warm hues1%cooler · all runways 70%
Tonal looks71%more tonal · all runways 33%
Colour-blockingΔE 21less colour-blocked · all runways ΔE 35
Surface texture1.97smoother · all runways 5.06
Sheen0.048more matte · all runways 0.065

What sets them apart

Shapes, fabrics and details they use far more often than other designers.

Sporty 13.2×Mules 6.1×Colour-block 5.8×Tank top 5.7×Sportswear / athleisure 5.7×Shorts 4.7×Technical / nylon 4.5×Sporty-luxe 4.1×

Silhouettes

Inverted triangle / strong shoulder 39%2.1×
High-rise 36%2.0×
Oversized 32%
Straight / tubular 29%
Hourglass / cinched waist 18%1.8×

Materials

Wool / tailoring cloth 46%1.5×
Jersey 36%2.4×
Cotton / poplin 36%
Technical / nylon 32%4.5×
Silk / satin 18%

Details

Logo / monogram 29%3.8×
Pleats 29%1.8×
Shoulder emphasis 29%1.5×
Padding / sculpted volume 25%1.8×
Piping / contrast stitching 25%1.6×

Patterns

Colour-block 32%5.8×

Mood

Elegant 36%
Austere 36%1.8×
Sporty 32%13.2×
Edgy 32%2.1×
Subversive 29%2.5×

Era references

Victorian 7%2.3×
Futuristic 7%7.8×
1950s 7%2.9×
2000s / y2k 4%1.8×
1990s 4%52% less

From the AI tags on 28 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.

Opening looks

The first looks of each collection

Collections

GmbH Spring/Summer 2027 — GmbHSpring/Summer 2027 · Berlin · 28 looks