Press

WWDWill Fashion Brands Back Higher Wages in Bangladesh?FashionistaMust Read: PVH Corp. To Cut 4% of Global Workforce, Burberry Revenue Rises 6% in First Half FashionUnitedNew Boss at Hugo Boss: Frasers installs David Epstein as Grieder steps down Field NotesMilan: 1,686 looks from 39 houses, now on the map WWDMexican Leader Pushes Back on Trump’s Threat to Double Duties Over Migrant Caravan Claim FashionistaMicaela Erlanger Is Hiring A Studio Manager In New York, NY FashionUnitedShanghai Fashion Week SS27: Five key trends of the season Field NotesParis: 1,619 looks from 39 houses, now on the map WWDAfrica’s $34B Cotton Ambition Faces a Manufacturing Test FashionistaSupermodel Amber Valletta and Hairstylist Teddy Charles on Being Partners in Life and Business FashionUnitedWith its first collaboration, Jandéqene looks to its next chapter Field NotesTokyo: 1,119 looks from 36 houses, now on the map WWDMarimekko Brings Its Popkorni Print to Veja’s Salar and Small Canary Sneaker Models Fashionista48 Fashion and Beauty Gifts Gen Alpha Actually Wants This Year FashionUnitedNordstrom Rack to open Palm Springs store in fall 2027 Field NotesCopenhagen: 1,013 looks from 34 houses, now on the map WWDKathryn Hahn Breaks Up a Monochrome Gray Look With the Help of Daringly Sharp Snake Print Pumps FashionistaHanifa’s New Era Is Here After Its Founder ‘Uprooted Everything’FashionUnitedLDMA expands into running: 'We’re just getting started'Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLagos: 869 looks from 29 houses, now on the map Field NotesNew York: 314 looks from 6 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map

WWDWill Fashion Brands Back Higher Wages in Bangladesh?FashionistaMust Read: PVH Corp. To Cut 4% of Global Workforce, Burberry Revenue Rises 6% in First Half FashionUnitedNew Boss at Hugo Boss: Frasers installs David Epstein as Grieder steps down Field NotesMilan: 1,686 looks from 39 houses, now on the map WWDMexican Leader Pushes Back on Trump’s Threat to Double Duties Over Migrant Caravan Claim FashionistaMicaela Erlanger Is Hiring A Studio Manager In New York, NY FashionUnitedShanghai Fashion Week SS27: Five key trends of the season Field NotesParis: 1,619 looks from 39 houses, now on the map WWDAfrica’s $34B Cotton Ambition Faces a Manufacturing Test FashionistaSupermodel Amber Valletta and Hairstylist Teddy Charles on Being Partners in Life and Business FashionUnitedWith its first collaboration, Jandéqene looks to its next chapter Field NotesTokyo: 1,119 looks from 36 houses, now on the map WWDMarimekko Brings Its Popkorni Print to Veja’s Salar and Small Canary Sneaker Models Fashionista48 Fashion and Beauty Gifts Gen Alpha Actually Wants This Year FashionUnitedNordstrom Rack to open Palm Springs store in fall 2027 Field NotesCopenhagen: 1,013 looks from 34 houses, now on the map WWDKathryn Hahn Breaks Up a Monochrome Gray Look With the Help of Daringly Sharp Snake Print Pumps FashionistaHanifa’s New Era Is Here After Its Founder ‘Uprooted Everything’FashionUnitedLDMA expands into running: 'We’re just getting started'Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLagos: 869 looks from 29 houses, now on the map Field NotesNew York: 314 looks from 6 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map

Milan Men's SS27 · Runway show

Materia

31 looks, shown 19 June 2026 in Milan. Known this season for techwear, outdoor / gorpcore, utilitarian.

31Looks

1.8%Of the week's looks

21st / 39Largest show

CharcoalLead colour

The collection

MILANO MODA UOMO - 19/23 GIUGNO 2026 · SS27 · tap a look for its colours

What set Materia apart

Over-represented in this house's looks compared with the rest of the season.

Techwear styleOutdoor / gorpcore referenceUtilitarian moodTechnical / nylon materialSportswear / athleisure styleZip closure

The palette

Share of garment area across 30 looks, measured from the clothes (skin and set excluded).

Silhouettes

Oversized53%
Boxy30%
Sculptural / architectural13%
Straight / tubular13%
Cocoon10%

Share of the 30 tagged looks.

Fabrics & textures

Technical / nylon60%
Jersey40%
Cotton / poplin33%
Wool / tailoring cloth10%
Sheer mesh7%

Textures

SmoothCrumpled / creasedPerforated / laser-cutCrinkled / plisséQuilted / padded

Finish

MatteWashed / fadedSatin sheenDistressed / wornCoated / waxed

The details

Lacing / tiesLogo / monogramZips as decorationUtility pocketsPiping / contrast stitching

Patterns

SolidAbstract printGraphic / logoTie-dyeAnimal print

Key pieces

JacketTrousersT-shirtTrack jacketParka / puffer

Cut

Relaxed63%
Oversized50%
Regular17%
Voluminous3%
Skin-tight3%

Fit, share of looks.

Styling

Footwear

SneakersMulesTrainers / running shoesKnee-high bootsSandals

How it was worn

Tonal head to toeLayeredOpen / unbuttonedBelted overSocks pulled up

Mood

UtilitarianDarkSereneRelaxedEdgy

References

FuturisticOutdoor / gorpcoreArt / artist referenceSport / athleticWorkwearMilitary

The character of the clothes

Materia's clothes were more muted than most of the season.

DarkerLighter
MutedVividmore muted than 77% of houses
CoolerWarmer
SmoothTextured & printed

Materia against every other house measured so far

Also in Milan

Milan field notes →

Kiton, look 1 — Kiton186 looks

Giorgio Armani, look 1 — Giorgio Armani161 looks

Dolce&Gabbana, look 1 — Dolce&Gabbana81 looks

Bikkembergs, look 1 — Bikkembergs66 looks