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WWDRemembering Toukie Smith, a Trailblazer Who Redefined Runway Beauty FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesParis: 8,760 looks from 207 houses, now on the map WWDThe Best Red Light Therapy Panels, Tested by WWD Editors Who Take Their Beauty Tech Seriously Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesMilan: 8,355 looks from 179 houses, now on the map WWDNationwide Ground Stop Freezes US Flights, Backs Up Air Cargo FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDOn the Line: What’s Going on in Bangladesh?FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesNew York: 1,556 looks from 35 houses, now on the map WWDUS Promises India Will See Lower Tariffs Than Competitors in Trade Deal FashionistaWeekly Drop Watch: Halfdays x Guest in Residence, Lisa Says Gah x Etsy, Alo and More FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLondon: 618 looks from 18 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map Field NotesMadrid: 31 looks from 1 houses, now on the map

WWDRemembering Toukie Smith, a Trailblazer Who Redefined Runway Beauty FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesParis: 8,760 looks from 207 houses, now on the map WWDThe Best Red Light Therapy Panels, Tested by WWD Editors Who Take Their Beauty Tech Seriously Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesMilan: 8,355 looks from 179 houses, now on the map WWDNationwide Ground Stop Freezes US Flights, Backs Up Air Cargo FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDOn the Line: What’s Going on in Bangladesh?FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesNew York: 1,556 looks from 35 houses, now on the map WWDUS Promises India Will See Lower Tariffs Than Competitors in Trade Deal FashionistaWeekly Drop Watch: Halfdays x Guest in Residence, Lisa Says Gah x Etsy, Alo and More FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLondon: 618 looks from 18 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map Field NotesMadrid: 31 looks from 1 houses, now on the map

Tokyo Fashion Week FW26 · Runway show Co-ed

Houga

30 looks, shown 17 March 2026 in Tokyo. Known this season for ruffles, tiered / layered volume, romantic.

30Looks

2.9%Of the week's looks

19th / 30Largest show

BlackLead colour

The show

The collection, look by look

AW26 · FW26

Every look in runway order as a column of the colours measured from its garments. Hover or use the arrow keys to read each one; play to walk the show.

Look 1Look 30

BlackIvoryCharcoalRedWhiteNavyBurgundyGrey

1

Look 1 of 30

Sculpted coral-red quilted jacquard dress with ivory ruffled collar

A domestic, upholstery-like textured cloth is gathered and pouffed into rippling sculptural volume, the frilled ivory collar and white-painted face lending a doll-like, theatrical sweetness amplified by the tulips carried down the runway.

Red 74%Burgundy 26%

Shape: balloon · hourglass · sculptural · tiered
Pieces: dress · shirt
Fabric: cotton · jacquard · velvet · jacquard
Details: gathering · oversized collar · padding · ruching
Styling: mules · layered · tonal head to toe
Mood: playful · romantic · whimsical

What set Houga apart

Over-represented in this house's looks compared with the rest of the season.

Ruffles detailTiered / layered volume silhouetteRomantic styleOversized collar detailBlack and white colour_storyRomantic mood

The palette

Share of garment area across 30 looks, measured from the clothes (skin and set excluded).

Silhouettes

Tiered / layered volume47%
Oversized40%
A-line30%
High-rise27%
Inverted triangle / strong shoulder23%

Share of the 30 tagged looks.

What the collection was made of

Share of the 30 looks described by our AI tagger

Shirt30%
Dress23%
Scarf17%
Maxi skirt17%
Wide-leg trousers17%

The character of the clothes

Houga's clothes were more vivid, more daring and more experimental than most of the season.

DarkerLighter
MutedVividmore vivid than 79% of collections
CoolerWarmer
SmoothTextured & printed
CasualFormal
ClassicDaringmore daring than 79% of collections
ExperimentalWearablemore experimental than 81% of collections

Houga against every other house measured so far

Also in Tokyo, Fall/Winter 2026

Tokyo field notes →

The fortnightly digest

Houga, in context

Every house is measured against every other, across every fashion week. The fortnightly digest sends you what moved, and who moved it.