Press

WWDWill Fashion Brands Back Higher Wages in Bangladesh?FashionistaMust Read: PVH Corp. To Cut 4% of Global Workforce, Burberry Revenue Rises 6% in First Half FashionUnitedNew Boss at Hugo Boss: Frasers installs David Epstein as Grieder steps down Field NotesParis: 2,054 looks from 52 houses, now on the map WWDMexican Leader Pushes Back on Trump’s Threat to Double Duties Over Migrant Caravan Claim FashionistaMicaela Erlanger Is Hiring A Studio Manager In New York, NY FashionUnitedShanghai Fashion Week SS27: Five key trends of the season Field NotesMilan: 1,848 looks from 44 houses, now on the map WWDAfrica’s $34B Cotton Ambition Faces a Manufacturing Test FashionistaSupermodel Amber Valletta and Hairstylist Teddy Charles on Being Partners in Life and Business FashionUnitedWith its first collaboration, Jandéqene looks to its next chapter Field NotesTokyo: 1,217 looks from 39 houses, now on the map WWDMarimekko Brings Its Popkorni Print to Veja’s Salar and Small Canary Sneaker Models Fashionista48 Fashion and Beauty Gifts Gen Alpha Actually Wants This Year FashionUnitedNordstrom Rack to open Palm Springs store in fall 2027 Field NotesCopenhagen: 1,119 looks from 39 houses, now on the map WWDKathryn Hahn Breaks Up a Monochrome Gray Look With the Help of Daringly Sharp Snake Print Pumps FashionistaHanifa’s New Era Is Here After Its Founder ‘Uprooted Everything’FashionUnitedLDMA expands into running: 'We’re just getting started'Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLagos: 869 looks from 29 houses, now on the map Field NotesNew York: 460 looks from 9 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesLondon: 38 looks from 1 houses, now on the map

WWDWill Fashion Brands Back Higher Wages in Bangladesh?FashionistaMust Read: PVH Corp. To Cut 4% of Global Workforce, Burberry Revenue Rises 6% in First Half FashionUnitedNew Boss at Hugo Boss: Frasers installs David Epstein as Grieder steps down Field NotesParis: 2,054 looks from 52 houses, now on the map WWDMexican Leader Pushes Back on Trump’s Threat to Double Duties Over Migrant Caravan Claim FashionistaMicaela Erlanger Is Hiring A Studio Manager In New York, NY FashionUnitedShanghai Fashion Week SS27: Five key trends of the season Field NotesMilan: 1,848 looks from 44 houses, now on the map WWDAfrica’s $34B Cotton Ambition Faces a Manufacturing Test FashionistaSupermodel Amber Valletta and Hairstylist Teddy Charles on Being Partners in Life and Business FashionUnitedWith its first collaboration, Jandéqene looks to its next chapter Field NotesTokyo: 1,217 looks from 39 houses, now on the map WWDMarimekko Brings Its Popkorni Print to Veja’s Salar and Small Canary Sneaker Models Fashionista48 Fashion and Beauty Gifts Gen Alpha Actually Wants This Year FashionUnitedNordstrom Rack to open Palm Springs store in fall 2027 Field NotesCopenhagen: 1,119 looks from 39 houses, now on the map WWDKathryn Hahn Breaks Up a Monochrome Gray Look With the Help of Daringly Sharp Snake Print Pumps FashionistaHanifa’s New Era Is Here After Its Founder ‘Uprooted Everything’FashionUnitedLDMA expands into running: 'We’re just getting started'Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLagos: 869 looks from 29 houses, now on the map Field NotesNew York: 460 looks from 9 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesLondon: 38 looks from 1 houses, now on the map

Tokyo Fashion Week SS27 · Presentation

Haute Mode Hirata

22 looks, shown 3 September 2026 in Tokyo. Known this season for wide-brim hat, wide-brim hat, rosettes / corsages.

22Looks

3.2%Of the week's looks

16th / 24Largest show

BlackLead colour

The show

The collection, look by look

SS27 · See the photographs →

Every look in runway order as a column of the colours measured from its garments. Hover or use the arrow keys to read each one; play to walk the show.

Look 1Look 22

BlackWhiteSilverIvoryNavyDenim blueGreyBurgundy

1

Look 1 of 22

Strong-shoulder black blazer over white shirt and draped maxi skirt

Severe black-and-white tailoring is softened by a fluid, wrap-draped maxi skirt and dramatised by a sculptural woven straw hat, a poised, almost ecclesiastical austerity with a craft edge.

Black 88%Silver 9%

Shape: column · draped · inverted triangle · relaxed
Pieces: blazer · maxi skirt · shirt
Fabric: cotton · satin-back crepe · wool
Details: cut-away · draping · shoulder emphasis · slits
Styling: mary janes · layered · open
Mood: austere · elegant · powerful

What set Haute Mode Hirata apart

Over-represented in this house's looks compared with the rest of the season.

Wide-brim hat headwearWide-brim hat accessoryRosettes / corsages detailSatin-back crepe / crepe materialJapanese referenceCovered by headwear hair

The palette

Share of garment area across 22 looks, measured from the clothes (skin and set excluded).

Silhouettes

Straight / tubular64%
High-rise55%
Column41%
Draped23%
Asymmetric14%

Share of the 22 tagged looks.

What the collection was made of

Share of the 22 looks described by our AI tagger

Shirt68%
Trousers41%
T-shirt18%
Wide-leg trousers18%
Blazer18%

The character of the clothes

Haute Mode Hirata's clothes were more muted and cooler than most of the season.

DarkerLighter
MutedVividmore muted than 83% of houses
CoolerWarmercooler than 87% of houses
SmoothTextured & printed
CasualFormal
ClassicDaring
ExperimentalWearable

Haute Mode Hirata against every other house measured so far

Also in Tokyo

Tokyo field notes →

The fortnightly digest

Haute Mode Hirata, in context

Every house is measured against every other, across every fashion week. The fortnightly digest sends you what moved, and who moved it.