Press

WWDWill Fashion Brands Back Higher Wages in Bangladesh?FashionistaMust Read: PVH Corp. To Cut 4% of Global Workforce, Burberry Revenue Rises 6% in First Half FashionUnitedNew Boss at Hugo Boss: Frasers installs David Epstein as Grieder steps down Field NotesMilan: 1,686 looks from 39 houses, now on the map WWDMexican Leader Pushes Back on Trump’s Threat to Double Duties Over Migrant Caravan Claim FashionistaMicaela Erlanger Is Hiring A Studio Manager In New York, NY FashionUnitedShanghai Fashion Week SS27: Five key trends of the season Field NotesParis: 1,619 looks from 39 houses, now on the map WWDAfrica’s $34B Cotton Ambition Faces a Manufacturing Test FashionistaSupermodel Amber Valletta and Hairstylist Teddy Charles on Being Partners in Life and Business FashionUnitedWith its first collaboration, Jandéqene looks to its next chapter Field NotesTokyo: 1,119 looks from 36 houses, now on the map WWDMarimekko Brings Its Popkorni Print to Veja’s Salar and Small Canary Sneaker Models Fashionista48 Fashion and Beauty Gifts Gen Alpha Actually Wants This Year FashionUnitedNordstrom Rack to open Palm Springs store in fall 2027 Field NotesCopenhagen: 1,013 looks from 34 houses, now on the map WWDKathryn Hahn Breaks Up a Monochrome Gray Look With the Help of Daringly Sharp Snake Print Pumps FashionistaHanifa’s New Era Is Here After Its Founder ‘Uprooted Everything’FashionUnitedLDMA expands into running: 'We’re just getting started'Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLagos: 869 looks from 29 houses, now on the map Field NotesNew York: 314 looks from 6 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map

WWDWill Fashion Brands Back Higher Wages in Bangladesh?FashionistaMust Read: PVH Corp. To Cut 4% of Global Workforce, Burberry Revenue Rises 6% in First Half FashionUnitedNew Boss at Hugo Boss: Frasers installs David Epstein as Grieder steps down Field NotesMilan: 1,686 looks from 39 houses, now on the map WWDMexican Leader Pushes Back on Trump’s Threat to Double Duties Over Migrant Caravan Claim FashionistaMicaela Erlanger Is Hiring A Studio Manager In New York, NY FashionUnitedShanghai Fashion Week SS27: Five key trends of the season Field NotesParis: 1,619 looks from 39 houses, now on the map WWDAfrica’s $34B Cotton Ambition Faces a Manufacturing Test FashionistaSupermodel Amber Valletta and Hairstylist Teddy Charles on Being Partners in Life and Business FashionUnitedWith its first collaboration, Jandéqene looks to its next chapter Field NotesTokyo: 1,119 looks from 36 houses, now on the map WWDMarimekko Brings Its Popkorni Print to Veja’s Salar and Small Canary Sneaker Models Fashionista48 Fashion and Beauty Gifts Gen Alpha Actually Wants This Year FashionUnitedNordstrom Rack to open Palm Springs store in fall 2027 Field NotesCopenhagen: 1,013 looks from 34 houses, now on the map WWDKathryn Hahn Breaks Up a Monochrome Gray Look With the Help of Daringly Sharp Snake Print Pumps FashionistaHanifa’s New Era Is Here After Its Founder ‘Uprooted Everything’FashionUnitedLDMA expands into running: 'We’re just getting started'Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesLagos: 869 looks from 29 houses, now on the map Field NotesNew York: 314 looks from 6 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map

Milan Men's SS27 · Runway show

Brioni

37 looks, shown 19 June 2026 in Milan. Known this season for shirt and tie, tote, savile row tailoring.

37Looks

2.2%Of the week's looks

16th / 39Largest show

BlackLead colour

The collection

MILANO MODA UOMO - 19/23 GIUGNO 2026 · SS27 · tap a look for its colours

What set Brioni apart

Over-represented in this house's looks compared with the rest of the season.

Shirt and tie stylingTote accessorySavile row tailoring referenceBlazer garmentDandy styleQuiet luxury style

The palette

Share of garment area across 37 looks, measured from the clothes (skin and set excluded).

Silhouettes

Straight / tubular95%
High-rise62%
Inverted triangle / strong shoulder8%
Boxy8%
Fitted / bodycon3%

Share of the 37 tagged looks.

Fabrics & textures

Wool / tailoring cloth86%
Cotton / poplin59%
Linen32%
Silk / satin24%
Knit19%

Textures

SmoothPleatedJacquard / woven patternFuzzy / brushedBouclé / nubby

Finish

MatteSatin sheenBrushed / nappedWashed / fadedMetallic

The details

PleatsBeltsUtility pocketsShoulder emphasisLacing / ties

Patterns

SolidStripesCheck / plaidFloralPinstripe

Key pieces

ShirtBlazerTrousersWide-leg trousersJacket

Cut

Regular97%
Relaxed70%
Fitted38%

Fit, share of looks.

Styling

Footwear

LoafersDerbies / oxfordsSneakers

How it was worn

Tucked inOpen / unbuttonedLayeredShirt and tieTonal head to toe

Mood

ElegantRelaxedPowerfulGlamorousSerene

References

1970s1930s1950sSavile row tailoringWorkwearMilitaryOutdoor / gorpcoreNautical

The character of the clothes

Brioni's clothes were cooler and smoother than most of the season.

DarkerLighter
MutedVivid
CoolerWarmercooler than 75% of houses
SmoothTextured & printedsmoother than 97% of houses

Brioni against every other house measured so far

Also in Milan

Milan field notes →

Kiton, look 1 — Kiton186 looks

Giorgio Armani, look 1 — Giorgio Armani161 looks

Dolce&Gabbana, look 1 — Dolce&Gabbana81 looks

Bikkembergs, look 1 — Bikkembergs66 looks