Founder and designer, yushokobayashi
Yusho Kobayashi
Yusho Kobayashi graduated from Central Saint Martins in 2019 with a BA in womenswear and founded his label in Tokyo the same year, making each piece by hand in his atelier. The brand is known for theatrical presentations and shows at Rakuten Fashion Week Tokyo; a Tokyo Fashion Award in 2026 brought a Paris showroom. Knitwear designer Uehara Aumi joined for spring/summer 2027.
Houses
Their runway, measured
56 looks in 2 showsNext to every runway we track, Yusho Kobayashi's looks are lighter, less neutral, less tonal and more textured.
Colours
- Silver · 3.1× the average17%
- White · 3.3× the average16%
- Beige / camel · 2.8× the average15%
- Ivory / cream · 2.5× the average14%
- Grey5%
- Khaki / olive · 2.1× the average5%
- Pink · 1.9× the average4%
- Coral / peach · 3.2× the average4%
Share of garment area across their looks; × is against every runway.
Colour and surface
- Lightness68/100lighter · all runways 39/100
- Colour saturation11.5about average · all runways 12.6
- Neutrals49%less neutral · all runways 60%
- Warm hues61%about average · all runways 70%
- Tonal looks13%less tonal · all runways 33%
- Colour-blockingΔE 37about average · all runways ΔE 35
- Surface texture8.71more textured · all runways 5.06
- Sheen0.040more matte · all runways 0.065
What sets them apart
Shapes, fabrics and details they use far more often than other designers, with a glimpse of the looks: one from each collection that wore it most.
- Cottagecore50.0×Style
In 2 of their 2 collections
- Upcycled / deadstock (visible)26.9×Material
In 2 of their 2 collections
- Hand-painted25.5×Detail
In 2 of their 2 collections
- Patchwork print22.4×Pattern
In 2 of their 2 collections
- Tabard / apron20.7×Garment
In 2 of their 2 collections
- Crochet15.5×Material
In 2 of their 2 collections
- Patchwork11.4×Detail
In 2 of their 2 collections
- Whimsical10.7×Mood
In 2 of their 2 collections
Silhouettes
- Tiered / layered volume 63%9.3×
- Asymmetric 43%2.7×
- Straight / tubular 34%
- Oversized 30%
- A-line 18%2.6×
Materials
- Cotton / poplin 79%2.5×
- Lace 64%9.3×
- Knit 46%2.4×
- Jersey 30%2.0×
- Crochet 30%15.5×
Details
- Raw / frayed hems 77%7.9×
- Patchwork 64%11.4×
- Exposed seams / deconstruction 41%8.0×
- Ruffles 38%5.1×
- Cut-away / asymmetric hem 38%2.4×
Patterns
- Patchwork print 43%22.4×
- Abstract print 30%6.4×
- Floral 25%2.9×
- Stripes 13%1.8×
- Graphic / logo 11%4.8×
Mood
- Whimsical 98%10.7×
- Nostalgic 80%5.4×
- Romantic 59%3.7×
- Playful 57%3.3×
- Serene 11%49% less
Era references
- Victorian 14%4.6×
- 2000s / y2k 5%2.7×
- 1970s 5%52% less
- 1990s 2%76% less
From the AI tags on 56 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.
Collection by collection
How their colours, surfaces and signatures moved from show to show, oldest firstHover a collection to read it; click its colours to open it.
Among designers
Yusho Kobayashi against the 190 other designers with at least 40 measured looks · each dot is a designer, click one to open themMost alike, on every colour and surface measureZuhair Murad · Caroline Bille Brahe · Christian Juul Nielsen · Nicklas Skovgaard
For Publications
