Press

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

← The Designers

Co-founder and designer, Pronounce

Yushan Li

Chinese

Yushan Li co-founded Pronounce in 2016 with Jun Zhou, whom he met while studying in London. He trained at Central Saint Martins and worked for Yeezy. Based between Milan and Shanghai, the label blends Chinese craft and references with tailoring, was the first Chinese brand invited to show at Pitti Uomo in 2019, and debuted at Milan Fashion Week in 2024.

Houses

Co-founder and designer
Pronounce
Since 2016 · about 10 years

Opening looks

The first looks of each collection

Collections

Pronounce Spring/Summer 2027 — PronounceSpring/Summer 2027 · Men · Milan · 33 looks