Founder and designer, Yueqi Qi
Yueqi Qi
Chinese
Yueqi Qi graduated from the knitwear pathway at Central Saint Martins in 2018 and worked in Chanel's embroidery atelier in Paris. She founded her Guangzhou-based womenswear label in 2019, which uses knit and narrative themes drawn from Chinese culture. She was an LVMH Prize semi-finalist in 2022 and has shown in Shanghai and Tokyo.
Houses
Their runway, measured
52 looks in 1 showNext to every runway we track, Yueqi Qi's looks are lighter, less neutral, cooler and less tonal.
Colours
- Denim blue · 6.5× the average17%
- Lilac / lavender · 23.8× the average12%
- Black11%
- Silver · 1.8× the average10%
- Charcoal8%
- Sky / powder blue · 8.1× the average8%
- Navy6%
- Ivory / cream5%
Share of garment area across their looks; × is against every runway.
Colour and surface
- Lightness49/100lighter · all runways 39/100
- Colour saturation13.1about average · all runways 12.6
- Neutrals39%less neutral · all runways 60%
- Warm hues25%cooler · all runways 70%
- Tonal looks10%less tonal · all runways 33%
- Colour-blockingΔE 45more colour-blocked · all runways ΔE 35
- Surface texture9.58more textured · all runways 5.06
- Sheen0.090shinier · all runways 0.065
What sets them apart
Shapes, fabrics and details they use far more often than other designers.
Silhouettes
- Straight / tubular 37%
- Oversized 31%
- A-line 27%4.0×
- Tiered / layered volume 21%3.2×
- Inverted triangle / strong shoulder 15%
Materials
- Lace 58%8.3×
- Cotton / poplin 42%1.3×
- Silk / satin 29%
- Chiffon / organza / tulle 21%1.7×
- Wool / tailoring cloth 17%43% less
Details
- Lacing / ties 40%2.4×
- Bows 23%4.3×
- Patchwork 23%4.1×
- Ruffles 23%3.1×
- Appliques / 3D flowers 21%3.5×
Patterns
- Floral 52%6.1×
- Geometric 25%7.2×
- Abstract print 13%2.8×
- Trompe l'oeil 13%47.4×
- Patchwork print 10%5.0×
Mood
- Playful 77%4.4×
- Whimsical 75%8.2×
- Subversive 52%4.6×
- Romantic 29%1.8×
- Edgy 27%1.7×
Era references
- 2000s / y2k 38%19.2×
- Victorian 15%5.0×
- 1960s 4%1.3×
- 1990s 4%48% less
- 1980s 4%32% less
From the AI tags on 52 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.
For Publications