Founder and designer, Willy Chavarria
Willy Chavarria
American
American designer of Mexican heritage who grew up in California's Central Valley. He launched his menswear label in 2015, known for oversized tailoring and references to Chicano culture, and later served as senior vice president of design at Calvin Klein. He moved his shows to Paris in January 2025, marking ten years of the brand.
Houses
Their runway, measured
157 looks in 2 showsNext to every runway we track, Willy Chavarria's looks are darker, more neutral, cooler and smoother.
Colours
- Black · 1.5× the average37%
- Charcoal15%
- Grey6%
- White4%
- Navy4%
- Pink · 1.5× the average3%
- Denim blue3%
- Beige / camel3%
Share of garment area across their looks; × is against every runway.
Colour and surface
- Lightness32/100darker · all runways 39/100
- Colour saturation11.6about average · all runways 12.6
- Neutrals68%more neutral · all runways 60%
- Warm hues59%cooler · all runways 70%
- Tonal looks34%about average · all runways 33%
- Colour-blockingΔE 37about average · all runways ΔE 35
- Surface texture3.97smoother · all runways 5.06
- Sheen0.071about average · all runways 0.065
What sets them apart
Shapes, fabrics and details they use far more often than other designers.
Silhouettes
- Oversized 62%2.2×
- Inverted triangle / strong shoulder 47%2.5×
- Straight / tubular 41%
- High-rise 32%1.8×
- Boxy 17%1.4×
Materials
- Cotton / poplin 46%1.5×
- Wool / tailoring cloth 41%1.3×
- Silk / satin 29%
- Jersey 25%1.7×
- Leather 18%1.9×
Details
- Shoulder emphasis 42%2.3×
- Belts 34%1.7×
- Logo / monogram 27%3.6×
- Utility pockets 20%1.4×
- Pleats 18%
Patterns
- Floral 15%1.8×
- Check / plaid 15%2.7×
- Stripes 9%
- Graphic / logo 7%3.2×
- Animal print 5%3.1×
Mood
- Relaxed 49%1.4×
- Edgy 48%3.1×
- Powerful 40%2.7×
- Elegant 25%40% less
- Nostalgic 20%1.3×
Era references
- 1990s 45%6.1×
- 1980s 24%4.1×
- 1970s 9%
- 1950s 7%2.9×
- 1960s 6%2.2×
From the AI tags on 157 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.
For Publications
