Founder and creative director, ©Barragán
Victor Barragán
Mexican
Mexican designer who began making T-shirts and selling them online at 17 before founding his label, BARRAGÁN, in the mid-2010s. Working between Mexico City and New York, he debuted at New York Fashion Week in 2017. The label draws on Mexican pop culture and tattoo imagery, and in 2026 showed its SS27 collection at the Mexican Embassy during Berlin Fashion Week.
Houses
Founder and creative director
©Barragán
Their runway, measured
43 looks in 1 showNext to every runway we track, Victor Barragán's looks are darker, more saturated, less neutral and warmer.
Colours
- Black30%
- Burgundy / oxblood · 6.8× the average18%
- Pink · 4.7× the average10%
- Red · 3.5× the average7%
- Purple / violet · 11.6× the average6%
- Beige / camel3%
- Khaki / olive3%
- Tan3%
Share of garment area across their looks; × is against every runway.
Colour and surface
- Lightness28/100darker · all runways 39/100
- Colour saturation25.6more saturated · all runways 12.6
- Neutrals26%less neutral · all runways 60%
- Warm hues81%warmer · all runways 70%
- Tonal looks9%less tonal · all runways 33%
- Colour-blockingΔE 48more colour-blocked · all runways ΔE 35
- Surface texture3.67smoother · all runways 5.06
- Sheen0.082shinier · all runways 0.065
What sets them apart
Shapes, fabrics and details they use far more often than other designers.
Silhouettes
- Straight / tubular 35%
- Low-rise 33%14.7×
- Oversized 28%
- Inverted triangle / strong shoulder 23%
- Fitted / bodycon 23%2.3×
Materials
- Jersey 84%5.5×
- Cotton / poplin 33%
- Denim 28%3.4×
- Technical / nylon 23%3.3×
- Leather 14%1.4×
Details
- Logo / monogram 60%8.0×
- Distressing 33%11.3×
- Hardware / studs / chains 30%2.2×
- Cut-outs 21%4.9×
- Piping / contrast stitching 21%1.3×
Patterns
- Text / slogan 30%27.8×
- Graphic / logo 28%12.6×
- Colour-block 14%2.5×
- Patchwork print 9%4.9×
- Photographic print 9%8.9×
Mood
- Edgy 93%6.0×
- Subversive 88%7.8×
- Playful 42%2.4×
- Sensual 30%2.7×
- Dark 28%2.1×
Era references
- 2000s / y2k 35%17.4×
- 1990s 16%2.2×
- 1980s 5%
- 1970s 5%58% less
- 2010s 2%202.1×
From the AI tags on 43 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.
