Press

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

← The Designers

Creative director, Ugo Monye

Ugochukwu Monye

Nigerian

Ugochukwu Monye is the creative director of the Lagos fashion house Ugo Monye, launched in 2009. The brand began as a unisex label with mostly female clients before shifting its focus to menswear. It produces ready-to-wear and made-to-measure pieces from Lagos and presents at Lagos Fashion Week.

Houses

Creative director
Ugo Monye

Their runway, measured

36 looks in 1 show

Next to every runway we track, Ugochukwu Monye's looks are lighter, more saturated, less neutral and warmer.

Colours

Silver · 3.2× the average17%
White · 3.3× the average16%
Pink · 4.0× the average9%
Orange · 22.4× the average7%
Chocolate brown7%
Burgundy / oxblood · 2.1× the average6%
Grey4%
Navy4%

Share of garment area across their looks; × is against every runway.

Colour and surface

Lightness56/100lighter · all runways 39/100
Colour saturation16.6more saturated · all runways 12.6
Neutrals48%less neutral · all runways 60%
Warm hues81%warmer · all runways 70%
Tonal looks25%less tonal · all runways 33%
Colour-blockingΔE 42more colour-blocked · all runways ΔE 35
Surface texture4.13smoother · all runways 5.06
Sheen0.054more matte · all runways 0.065

What sets them apart

Shapes, fabrics and details they use far more often than other designers.

Kaftan 71.1×Tunic 35.1×Heritage / traditional dress 28.0×Geometric 7.8×Pleated panels 7.0×Cape 6.9×Jacquard / brocade 6.9×Tiered / layered volume 4.9×

Silhouettes

Oversized 70%2.5×
Draped 43%3.6×
Straight / tubular 35%
Tiered / layered volume 32%4.9×
Boxy 24%2.1×

Materials

Cotton / poplin 46%1.5×
Silk / satin 38%1.6×
Jacquard / brocade 24%6.9×
Wool / tailoring cloth 22%
Fringe 16%3.0×

Details

Embroidery 35%4.4×
Draping 32%2.4×
Pleats 30%1.8×
Cut-away / asymmetric hem 22%1.4×
Shoulder emphasis 19%

Patterns

Geometric 27%7.8×
Stripes 19%2.7×
Colour-block 14%2.4×
Floral 11%
Check / plaid 5%

Mood

Elegant 73%1.7×
Powerful 73%4.8×
Serene 59%2.8×
Relaxed 14%60% less
Austere 11%44% less

Era references

Victorian 5%1.7×

From the AI tags on 37 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.

Opening looks

The first looks of each collection

Collections

Ugo Monye Spring/Summer 2027 — Ugo MonyeSpring/Summer 2027 · Lagos · 37 looks