Press

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

← The Designers

Founder and designer, Tae Ashida

Tae Ashida

Japanese, born 1964

Tae Ashida was born in Tokyo in 1964, the second daughter of designer Jun Ashida. She founded her own line in 1991 and, after her father's death in 2018, also became creative director of the Jun Ashida house. She has designed uniforms for Japanese companies and venues, and presents her collections at Tokyo Fashion Week.

Houses

Founder and designer
Tae Ashida
Since 1991 · about 35 years

Their runway, measured

50 looks in 1 show

Next to every runway we track, Tae Ashida's looks are more muted, more neutral, warmer and more tonal.

Colours

Black25%
Charcoal · 1.8× the average22%
Ivory / cream · 3.0× the average17%
Grey · 1.8× the average10%
Beige / camel6%
Chocolate brown5%
White4%
Navy2%

Share of garment area across their looks; × is against every runway.

Colour and surface

Lightness41/100about average · all runways 39/100
Colour saturation8.4more muted · all runways 12.6
Neutrals74%more neutral · all runways 60%
Warm hues91%warmer · all runways 70%
Tonal looks56%more tonal · all runways 33%
Colour-blockingΔE 24less colour-blocked · all runways ΔE 35
Surface texture4.58about average · all runways 5.06
Sheen0.044more matte · all runways 0.065

What sets them apart

Shapes, fabrics and details they use far more often than other designers.

Dropped waist 5.0×Stilettos 4.3×Maxi skirt 3.3×Knee-high boots 3.1×A-line 2.9×Sequins / paillettes 2.9×Lace 2.6×Pumps / court shoes 2.4×

Silhouettes

Straight / tubular 46%
Column 34%1.7×
Asymmetric 24%1.5×
Hourglass / cinched waist 22%2.2×
A-line 20%2.9×

Materials

Wool / tailoring cloth 56%1.8×
Silk / satin 44%1.9×
Knit 30%1.5×
Chiffon / organza / tulle 30%2.3×
Sequins / paillettes 18%2.9×

Details

Piping / contrast stitching 36%2.2×
Utility pockets 30%2.2×
Gathering 26%1.8×
Pleats 24%1.5×
Cut-away / asymmetric hem 20%1.3×

Patterns

Floral 14%1.6×
Check / plaid 12%2.2×
Colour-block 8%1.4×
Geometric 6%1.7×
Pinstripe 6%1.8×

Mood

Elegant 76%1.8×
Romantic 34%2.1×
Relaxed 32%
Serene 24%
Powerful 20%1.3×

Era references

1970s 16%1.4×
1940s 6%4.7×
1990s 4%46% less
1960s 4%1.4×
1980s 4%

From the AI tags on 50 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.

Opening looks

The first looks of each collection

Collections

Tae Ashida Fall/Winter 2026 — Tae AshidaFall/Winter 2026 · Tokyo · 50 looks