Press

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

← The Designers

Founder and creative director, Stella McCartney

Stella McCartney

British

British designer who founded her eponymous label in 2001 after a period as creative director of Chloé. The brand is known for avoiding leather and fur and for its work on lower-impact materials across womenswear, menswear and accessories. She shows ready-to-wear in Paris, including a Fall/Winter 2026 show staged in a riding hall in the Bois de Boulogne.

Houses

Founder and creative director
Stella McCartney
Since 2001 · about 25 years

Their runway, measured

104 looks in 2 shows

Next to every runway we track, Stella McCartney's looks are lighter, more tonal, less colour-blocked and smoother.

Colours

Black16%
White · 2.1× the average10%
Silver · 1.8× the average9%
Charcoal9%
Grey · 1.5× the average9%
Ivory / cream7%
Denim blue · 2.0× the average5%
Navy4%

Share of garment area across their looks; × is against every runway.

Colour and surface

Lightness48/100lighter · all runways 39/100
Colour saturation13.0about average · all runways 12.6
Neutrals63%about average · all runways 60%
Warm hues67%about average · all runways 70%
Tonal looks53%more tonal · all runways 33%
Colour-blockingΔE 26less colour-blocked · all runways ΔE 35
Surface texture3.53smoother · all runways 5.06
Sheen0.024more matte · all runways 0.065

What sets them apart

Shapes, fabrics and details they use far more often than other designers.

Equestrian 18.1×Peplum 8.8×Stilettos 8.4×80s 6.4×1980s 5.6×90s 3.7×Jeans 2.9×

Silhouettes

Inverted triangle / strong shoulder 45%2.4×
Straight / tubular 40%
Oversized 27%
High-rise 27%1.5×
Peplum 23%8.6×

Materials

Jersey 33%2.2×
Wool / tailoring cloth 29%
Cotton / poplin 20%36% less
Silk / satin 20%
Knit 16%

Details

Shoulder emphasis 44%2.4×
Padding / sculpted volume 31%2.2×
Belts 30%1.5×
Pleats 26%1.6×
Peplum 23%8.8×

Patterns

Colour-block 9%1.6×
Patchwork print 6%3.0×
Stripes 5%32% less
Abstract print 4%
Pinstripe 3%

Mood

Elegant 58%1.4×
Relaxed 43%
Powerful 39%2.6×
Sensual 27%2.4×
Playful 25%1.4×

Era references

1980s 32%5.6×
1990s 15%2.1×
1970s 11%
2000s / y2k 6%2.9×
1940s 3%2.2×

From the AI tags on 104 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.

Opening looks

The first looks of each collection

Collections

Stella McCartney Spring/Summer 2027 — Stella McCartneySpring/Summer 2027 · Paris · 52 looks

Stella McCartney Fall/Winter 2026 — Stella McCartneyFall/Winter 2026 · Paris · 52 looks