Press

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

← The Designers

Co-founder, Zimmermann

Simone Zimmermann

Australian

Simone Zimmermann co-founded the Sydney label with her sister Nicky in 1991 and has focused on the business side, overseeing its growth from a market stall into an international brand with stores worldwide and a place on the Paris fashion week calendar.

Houses

Co-founder
Zimmermann
Since 1991 · about 35 years

Their runway, measured

45 looks in 3 shows

Next to every runway we track, Simone Zimmermann's looks are lighter, less neutral, warmer and more matte.

Colours

Silver · 2.2× the average12%
Ivory / cream · 2.1× the average12%
White · 2.3× the average11%
Navy · 2.3× the average10%
Coral / peach · 5.6× the average7%
Grey7%
Beige / camel6%
Tan6%

Share of garment area across their looks; × is against every runway.

Colour and surface

Lightness57/100lighter · all runways 39/100
Colour saturation13.2about average · all runways 12.6
Neutrals49%less neutral · all runways 60%
Warm hues80%warmer · all runways 70%
Tonal looks36%about average · all runways 33%
Colour-blockingΔE 32about average · all runways ΔE 35
Surface texture4.46about average · all runways 5.06
Sheen0.040more matte · all runways 0.065

What sets them apart

Shapes, fabrics and details they use far more often than other designers.

Nautical 39.0×Platforms 10.4×Resort / vacation 9.7×Boho-luxe 5.9×Sporty 4.6×Chiffon / organza / tulle 4.2×Lace 3.5×Draping 3.4×

Silhouettes

Draped 38%3.1×
Asymmetric 31%2.0×
Column 31%1.5×
High-rise 22%
Fitted / bodycon 22%2.2×

Materials

Chiffon / organza / tulle 53%4.2×
Silk / satin 47%2.0×
Lace 24%3.5×
Cotton / poplin 20%37% less
Jersey 18%

Details

Draping 47%3.4×
Gathering 33%2.3×
Cut-away / asymmetric hem 33%2.2×
Piping / contrast stitching 27%1.7×
Lacing / ties 18%

Patterns

Floral 24%2.9×
Colour-block 16%2.8×
Stripes 13%1.9×
Abstract print 7%1.4×
Paisley 7%5.8×

Mood

Elegant 80%1.9×
Relaxed 64%1.9×
Serene 42%2.0×
Romantic 38%2.4×
Sensual 27%2.4×

Era references

1970s 31%2.8×
1950s 4%1.8×
1920s 2%1.7×
1960s 2%
1980s 2%61% less

From the AI tags on 45 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.

Opening looks

The first looks of each collection

Collections

Zimmermann Spring/Summer 2027 — ZimmermannSpring/Summer 2027 · Paris · 51 looks

Zimmermann Resort 2027 — ZimmermannResort 2027 · Various · 45 looks

Zimmermann Fall/Winter 2026 — ZimmermannFall/Winter 2026 · Paris · 48 looks