Press

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

← The Designers

Founder and creative director, Simone Rocha

Simone Rocha

Irish, born 1986

Dublin-born Simone Rocha studied at the National College of Art and Design before completing an MA at Central Saint Martins and launching her London label in 2010. Her work is known for romantic volumes, pearls, tulle and references to Irish heritage. She has collaborated with H&M, Moncler and adidas, and showed her first standalone menswear at Pitti Uomo in 2026.

Houses

Founder and creative director
Simone Rocha
Since 2010 · about 16 years

Their runway, measured

111 looks in 3 shows

Next to every runway we track, Simone Rocha's looks are darker, more muted, more neutral and more tonal.

Colours

Black · 1.9× the average45%
Charcoal11%
Silver7%
Ivory / cream6%
White5%
Navy4%
Khaki / olive · 1.6× the average4%
Beige / camel3%

Share of garment area across their looks; × is against every runway.

Colour and surface

Lightness31/100darker · all runways 39/100
Colour saturation7.9more muted · all runways 12.6
Neutrals79%more neutral · all runways 60%
Warm hues65%about average · all runways 70%
Tonal looks38%more tonal · all runways 33%
Colour-blockingΔE 41more colour-blocked · all runways ΔE 35
Surface texture3.75smoother · all runways 5.06
Sheen0.101shinier · all runways 0.065

What sets them apart

Shapes, fabrics and details they use far more often than other designers.

Rosettes / corsages 13.0×Balletcore 7.7×Bows 6.7×Victorian 6.6×Faux fur / shearling 5.1×Subversive 5.1×Shorts 4.5×Genderless 4.2×

Silhouettes

Straight / tubular 45%
Oversized 36%
Inverted triangle / strong shoulder 21%
Boxy 21%1.7×
High-rise 19%

Materials

Wool / tailoring cloth 48%1.6×
Cotton / poplin 46%1.5×
Silk / satin 32%1.4×
Jersey 27%1.8×
Faux fur / shearling 25%5.1×

Details

Bows 36%6.7×
Lacing / ties 36%2.1×
Beading / crystals 33%2.8×
Embroidery 28%3.5×
Rosettes / corsages 27%13.0×

Patterns

Floral 17%2.0×
Stripes 15%2.1×
Check / plaid 12%2.1×
Colour-block 10%1.8×
Gingham 7%8.9×

Mood

Romantic 66%4.1×
Subversive 57%5.1×
Nostalgic 35%2.3×
Whimsical 23%2.5×
Playful 21%

Era references

Victorian 21%6.6×
Edwardian 4%11.9×
1920s 3%2.1×
2000s / y2k 2%
1960s 2%38% less

From the AI tags on 112 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.

Opening looks

The first looks of each collection

Collections

Simone Rocha Spring/Summer 2027 — Simone RochaSpring/Summer 2027 · London · 44 looks

Simone Rocha Spring/Summer 2027 — Simone RochaSpring/Summer 2027 · Men · Florence · 52 looks

Simone Rocha Fall/Winter 2026 — Simone RochaFall/Winter 2026 · London · 60 looks