Founder and creative director, Retori
Salma Rachid
Salma Rachid founded Retori in 2024 and serves as its creative director. The made-in-Italy luxury label, backed by Alsara Investment Group, releases its work as chapters rather than seasonal collections, often in dialogue with artists. It debuted with an immersive showcase during Milan Fashion Week in September 2024 and opened its first flagship, Salotto Retori, on Via della Spiga.
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