Press

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

← The Designers

Founder and designer, Auralee

Ryota Iwai

Japanese

Ryota Iwai graduated from Bunka Fashion College in Tokyo and founded Auralee there in 2015. The label is known for pared-back menswear and womenswear with a focus on fabric. After receiving the Fashion Prize of Tokyo in 2018, it began showing at Paris Fashion Week.

Houses

Founder and designer
Auralee
Since 2015 · about 11 years

Their runway, measured

96 looks in 2 shows

Next to every runway we track, Ryota Iwai's looks are lighter, less neutral, less tonal and smoother.

Colours

Black14%
Charcoal12%
Beige / camel · 2.4× the average12%
Grey · 1.7× the average10%
Ivory / cream8%
Denim blue · 2.7× the average7%
Chocolate brown6%
Tan5%

Share of garment area across their looks; × is against every runway.

Colour and surface

Lightness45/100lighter · all runways 39/100
Colour saturation13.5about average · all runways 12.6
Neutrals53%less neutral · all runways 60%
Warm hues61%about average · all runways 70%
Tonal looks24%less tonal · all runways 33%
Colour-blockingΔE 34about average · all runways ΔE 35
Surface texture3.55smoother · all runways 5.06
Sheen0.057about average · all runways 0.065

What sets them apart

Shapes, fabrics and details they use far more often than other designers.

Overcoat 4.3×Derbies / oxfords 3.8×Loafers 3.7×T-shirt 3.1×Check / plaid 2.9×Quiet luxury 2.8×Relaxed 2.7×1990s 2.7×

Silhouettes

Straight / tubular 76%1.9×
Oversized 53%1.9×
High-rise 33%1.8×
Boxy 23%1.9×
Inverted triangle / strong shoulder 15%

Materials

Cotton / poplin 50%1.6×
Wool / tailoring cloth 48%1.6×
Knit 40%2.0×
Silk / satin 17%
Jersey 17%

Details

Utility pockets 33%2.4×
Belts 27%1.4×
Oversized collar 15%
Lacing / ties 14%
Pleats 13%

Patterns

Check / plaid 16%2.9×
Stripes 15%2.1×
Floral 6%
Colour-block 3%44% less
Geometric 2%40% less

Mood

Relaxed 92%2.7×
Elegant 46%
Serene 33%1.6×
Nostalgic 24%1.6×
Utilitarian 17%2.4×

Era references

1990s 20%2.7×
1970s 19%1.7×
1980s 2%63% less
1960s 1%64% less

From the AI tags on 96 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.

Opening looks

The first looks of each collection

Collections

Auralee Spring/Summer 2027 — AuraleeSpring/Summer 2027 · Men · Paris · 49 looks

Auralee Fall/Winter 2026 — AuraleeFall/Winter 2026 · Men · Paris · 47 looks