Founder and creative director, Roksanda
Roksanda Ilinčić
Serbian
Serbian-born, London-based designer who studied architecture and applied arts at the University of Belgrade before the MA Fashion at Central Saint Martins. She launched her label at London Fashion Week in 2005. The brand is known for colour-blocked, sculptural womenswear and eveningwear. After the business was sold in 2023, she stayed on as creative director.
Houses
Their runway, measured
37 looks in 2 showsNext to every runway we track, Roksanda Ilinčić's looks are darker, more saturated, cooler and more tonal.
Colours
- Black34%
- Navy · 2.8× the average12%
- Charcoal10%
- Chocolate brown · 1.7× the average10%
- Hot pink / fuchsia · 20.4× the average8%
- Burgundy / oxblood · 1.5× the average4%
- Khaki / olive · 1.7× the average4%
- Grey4%
Share of garment area across their looks; × is against every runway.
Colour and surface
- Lightness24/100darker · all runways 39/100
- Colour saturation15.9more saturated · all runways 12.6
- Neutrals66%about average · all runways 60%
- Warm hues52%cooler · all runways 70%
- Tonal looks54%more tonal · all runways 33%
- Colour-blockingΔE 23less colour-blocked · all runways ΔE 35
- Surface texture2.13smoother · all runways 5.06
- Sheen0.071about average · all runways 0.065
What sets them apart
Shapes, fabrics and details they use far more often than other designers.
Silhouettes
- Hourglass / cinched waist 32%3.3×
- Asymmetric 30%1.9×
- Draped 27%2.2×
- Sculptural / architectural 27%2.7×
- Straight / tubular 22%46% less
Materials
- Wool / tailoring cloth 41%1.3×
- Silk / satin 41%1.7×
- Jersey 24%1.6×
- Satin-back crepe / crepe 19%4.5×
- Taffeta 11%5.9×
Details
- Padding / sculpted volume 38%2.7×
- Draping 30%2.2×
- Knots / twists 24%3.1×
- Cut-away / asymmetric hem 22%1.4×
- Pleats 19%
Patterns
- Pinstripe 16%5.0×
- Abstract stripe / brushstroke 14%7.6×
- Abstract print 11%2.3×
- Colour-block 5%
Mood
- Elegant 68%1.6×
- Austere 51%2.7×
- Dramatic 35%2.6×
- Powerful 30%2.0×
- Serene 24%
Era references
- 1980s 11%1.9×
- 1950s 8%3.3×
- 1990s 3%64% less
- 1970s 3%76% less
From the AI tags on 37 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.
