Co-founder and designer, Ernest W. Baker
Reid Baker
American
Baker met Inês Amorim while studying at Domus Academy, and both worked for houses including Haider Ackermann and Yang Li before founding Ernest W. Baker, named after his grandfather. The menswear label draws on mid-century tailoring, produces in Portugal and is based in Porto, with a showroom in Paris and shows on the Paris calendar.
Houses
Co-founder and designer
Ernest W. Baker
Their runway, measured
28 looks in 2 showsNext to every runway we track, Reid Baker's looks are darker, more muted, more neutral and warmer.
Colours
- Black · 2.6× the average62%
- Charcoal12%
- Chocolate brown7%
- Grey5%
- Burgundy / oxblood4%
- Tan3%
- White3%
- Silver3%
Share of garment area across their looks; × is against every runway.
Colour and surface
- Lightness17/100darker · all runways 39/100
- Colour saturation4.0more muted · all runways 12.6
- Neutrals88%more neutral · all runways 60%
- Warm hues94%warmer · all runways 70%
- Tonal looks71%more tonal · all runways 33%
- Colour-blockingΔE 13less colour-blocked · all runways ΔE 35
- Surface texture4.19smoother · all runways 5.06
- Sheen0.034more matte · all runways 0.065
What sets them apart
Shapes, fabrics and details they use far more often than other designers, with a glimpse of the looks: one from each collection that wore it most.
- Rosettes / corsages10.4×Detail
- Dandy6.1×Style
- Loafers5.4×Footwear
- Skirt4.7×Garment
- Dark4.7×Mood
- Grunge-luxe4.6×Style
- Check / plaid4.6×Pattern
- Gothic / dark4.5×Style
Silhouettes
- Straight / tubular 93%2.3×
- Inverted triangle / strong shoulder 36%1.9×
- Oversized 21%
- Boxy 18%1.5×
- Column 14%
Materials
- Wool / tailoring cloth 75%2.5×
- Knit 46%2.4×
- Leather 25%2.5×
- Silk / satin 21%
- Cotton / poplin 18%44% less
Details
- Belts 39%2.0×
- Shoulder emphasis 29%1.5×
- Beading / crystals 21%1.8×
- Rosettes / corsages 21%10.4×
- Utility pockets 18%
Patterns
- Check / plaid 25%4.6×
- Stripes 21%3.0×
- Abstract print 7%1.5×
- Pinstripe 7%2.2×
- Tartan 7%22.4×
Mood
- Dark 61%4.7×
- Edgy 54%3.4×
- Elegant 36%
- Austere 36%1.8×
- Nostalgic 32%2.2×
Era references
- 1970s 36%3.2×
- 1960s 14%4.9×
- 1980s 11%1.9×
- 1990s 4%52% less
- Victorian 4%
From the AI tags on 28 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.
