Founder and designer, Ahluwalia
Priya Ahluwalia
British
Priya Ahluwalia launched her London label in 2018 after completing the MA Menswear course at the University of Westminster. Her work draws on her Indian and Nigerian heritage and uses deadstock and vintage fabric. She won the H&M Design Award in 2019, and the brand shows at London Fashion Week.
Houses
Their runway, measured
30 looks in 2 showsNext to every runway we track, Priya Ahluwalia's looks are darker, more muted, cooler and less colour-blocked.
Colours
- Black · 2.4× the average59%
- Chocolate brown · 1.9× the average11%
- Navy · 1.7× the average7%
- Charcoal5%
- Denim blue3%
- Tan2%
- Burgundy / oxblood2%
- Forest green · 3.0× the average2%
Share of garment area across their looks; × is against every runway.
Colour and surface
- Lightness13/100darker · all runways 39/100
- Colour saturation9.2more muted · all runways 12.6
- Neutrals67%about average · all runways 60%
- Warm hues53%cooler · all runways 70%
- Tonal looks33%about average · all runways 33%
- Colour-blockingΔE 28less colour-blocked · all runways ΔE 35
- Surface texture4.98about average · all runways 5.06
- Sheen0.111shinier · all runways 0.065
What sets them apart
Shapes, fabrics and details they use far more often than other designers.
Silhouettes
- Straight / tubular 63%1.6×
- Column 37%1.8×
- Fitted / bodycon 30%3.0×
- Oversized 27%
- Boxy 20%1.7×
Materials
- Knit 40%2.0×
- Silk / satin 40%1.7×
- Jersey 20%1.3×
- Denim 20%2.5×
- Fringe 17%3.1×
Details
- Piping / contrast stitching 33%2.1×
- Utility pockets 30%2.2×
- Knots / twists 23%3.0×
- Logo / monogram 20%2.6×
- Fringe 17%1.9×
Patterns
- Abstract print 37%7.7×
- Camouflage 10%40.1×
- Abstract stripe / brushstroke 10%5.7×
- Stripes 10%1.4×
- Text / slogan 7%6.1×
Mood
- Elegant 53%
- Relaxed 33%
- Powerful 30%2.0×
- Serene 30%1.4×
- Sensual 23%2.1×
Era references
- 1970s 17%1.5×
- 1990s 13%1.8×
- 2000s / y2k 7%3.3×
- 1980s 7%
From the AI tags on 30 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.
For Publications
