Press

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

← The Designers

Founder and designer, Pauline Dujancourt

Pauline Dujancourt

French

Paris-born, London-based knitwear designer who studied at École Duperré in Paris and completed the MA Fashion at Central Saint Martins. She worked for Simone Rocha, Rejina Pyo and Alexander Wang before launching her label in 2022. The brand is known for crochet and hand-knit womenswear, was a 2024 LVMH Prize finalist and shows in London.

Houses

Founder and designer
Pauline Dujancourt
Since 2022 · about 4 years

Their runway, measured

28 looks in 2 shows

Next to every runway we track, Pauline Dujancourt's looks are darker, more muted, more neutral and cooler.

Colours

Black · 1.9× the average45%
Charcoal16%
Grey · 1.9× the average11%
Navy · 2.0× the average9%
Silver6%
Denim blue · 2.1× the average5%
White4%
Chocolate brown1%

Share of garment area across their looks; × is against every runway.

Colour and surface

Lightness26/100darker · all runways 39/100
Colour saturation6.1more muted · all runways 12.6
Neutrals83%more neutral · all runways 60%
Warm hues40%cooler · all runways 70%
Tonal looks46%more tonal · all runways 33%
Colour-blockingΔE 22less colour-blocked · all runways ΔE 35
Surface texture7.34more textured · all runways 5.06
Sheen0.044more matte · all runways 0.065

What sets them apart

Shapes, fabrics and details they use far more often than other designers.

Smocking / shirring 45.3×Smocked / shirred 40.7×Cable knit 18.9×Puff sleeves 18.7×Mohair / fuzzy knit 18.2×Chunky knit 15.7×Crochet 9.1×Dropped waist 7.7×

Silhouettes

Draped 32%2.7×
A-line 32%4.7×
Tiered / layered volume 29%4.3×
Asymmetric 29%1.8×
Straight / tubular 25%37% less

Materials

Chiffon / organza / tulle 79%6.1×
Knit 64%3.3×
Mohair / fuzzy knit 46%18.2×
Silk / satin 29%
Lace 21%3.1×

Details

Lacing / ties 57%3.4×
Raw / frayed hems 54%5.5×
Padding / sculpted volume 39%2.8×
Gathering 36%2.5×
Smocking / shirring 32%45.3×

Patterns

Floral 29%3.4×
Geometric 21%6.2×
Abstract print 4%

Mood

Romantic 89%5.6×
Serene 54%2.6×
Dark 54%4.1×
Dramatic 46%3.5×
Whimsical 43%4.7×

Era references

Victorian 21%6.9×

From the AI tags on 28 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.

Opening looks

The first looks of each collection

Collections

Pauline Dujancourt Spring/Summer 2027 — Pauline DujancourtSpring/Summer 2027 · London · 25 looks

Pauline Dujancourt Fall/Winter 2026 — Pauline DujancourtFall/Winter 2026 · London · 28 looks