Press

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

← The Designers

Founder and designer, Patrick McDowell

Patrick McDowell

British

British designer who graduated from Central Saint Martins with a collection built from discarded fabrics sourced from major fashion houses. He launched his namesake label in 2018 with a focus on circular production methods in luxury fashion. He received the Queen Elizabeth II Award for British Design and has shown in London.

Houses

Founder and designer
Patrick McDowell
Since 2018 · about 8 years

Their runway, measured

25 looks in 2 shows

Next to every runway we track, Patrick McDowell's looks are darker, more muted, more neutral and more tonal.

Colours

Black · 2.0× the average48%
Charcoal12%
Burgundy / oxblood · 3.4× the average9%
White · 1.5× the average7%
Ivory / cream7%
Pink · 1.9× the average4%
Purple / violet · 6.4× the average3%
Silver3%

Share of garment area across their looks; × is against every runway.

Colour and surface

Lightness28/100darker · all runways 39/100
Colour saturation7.4more muted · all runways 12.6
Neutrals78%more neutral · all runways 60%
Warm hues75%about average · all runways 70%
Tonal looks52%more tonal · all runways 33%
Colour-blockingΔE 24less colour-blocked · all runways ΔE 35
Surface texture3.73smoother · all runways 5.06
Sheen0.058about average · all runways 0.065

What sets them apart

Shapes, fabrics and details they use far more often than other designers.

1930s 16.5×1940s 15.6×1950s 11.4×Strappy heeled sandals 7.3×Hourglass / cinched waist 6.4×Satin-back crepe / crepe 4.8×A-line 4.7×Bows 4.5×

Silhouettes

Hourglass / cinched waist 64%6.4×
Column 52%2.6×
A-line 32%4.7×
High-rise 24%1.3×
Draped 16%1.3×

Materials

Silk / satin 72%3.0×
Chiffon / organza / tulle 20%1.6×
Satin-back crepe / crepe 20%4.8×
Wool / tailoring cloth 12%61% less
Knit 4%80% less

Details

Lacing / ties 40%2.4×
Beading / crystals 36%3.1×
Gathering 32%2.2×
Oversized collar 24%2.1×
Bows 24%4.5×

Patterns

Floral 32%3.8×

Mood

Elegant 100%2.4×
Romantic 60%3.7×
Powerful 28%1.9×
Serene 24%
Dramatic 20%1.5×

Era references

1950s 28%11.4×
1940s 20%15.6×
1930s 20%16.5×
1990s 12%1.6×
1970s 12%

From the AI tags on 25 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.

Opening looks

The first looks of each collection

Collections

Patrick McDowell Spring/Summer 2027 — Patrick McDowellSpring/Summer 2027 · London · 30 looks

Patrick McDowell Fall/Winter 2026 — Patrick McDowellFall/Winter 2026 · London · 25 looks