Press

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

← The Designers

Founder and creative director, Paloma Wool

Paloma Lanna

Spanish

Paloma Lanna was born in San Sebastián and raised in Barcelona in a family that ran a fashion label. She founded Paloma Wool in Barcelona in April 2014 at age 23, starting it on Instagram as a project mixing clothing, photography and art, with artist Tana Latorre involved early. The brand later opened stores in Barcelona, New York and London and shows in Paris.

Houses

Founder and creative director
Paloma Wool
Since 2014 · about 12 years

Their runway, measured

38 looks in 1 show

Next to every runway we track, Paloma Lanna's looks are darker, more muted, more neutral and less tonal.

Colours

Black · 1.7× the average40%
Charcoal13%
Khaki / olive · 5.3× the average12%
Chocolate brown6%
Grey4%
Beige / camel4%
Ivory / cream3%
Forest green · 4.8× the average3%

Share of garment area across their looks; × is against every runway.

Colour and surface

Lightness26/100darker · all runways 39/100
Colour saturation10.1more muted · all runways 12.6
Neutrals69%more neutral · all runways 60%
Warm hues66%about average · all runways 70%
Tonal looks24%less tonal · all runways 33%
Colour-blockingΔE 35about average · all runways ΔE 35
Surface texture4.47about average · all runways 5.06
Sheen0.093shinier · all runways 0.065

What sets them apart

Shapes, fabrics and details they use far more often than other designers.

Military 10.3×Taffeta 10.1×Skirt 7.6×Utilitarian 5.6×Pumps / court shoes 5.5×Crinkled / plissé 5.4×Ballet flats 5.2×Technical / nylon 4.8×

Silhouettes

Straight / tubular 68%1.7×
Inverted triangle / strong shoulder 32%1.7×
Hourglass / cinched waist 24%2.4×
Fitted / bodycon 24%2.4×
Asymmetric 21%1.3×

Materials

Wool / tailoring cloth 47%1.5×
Knit 39%2.0×
Technical / nylon 34%4.8×
Cotton / poplin 32%
Leather 26%2.7×

Details

Utility pockets 50%3.6×
Belts 34%1.8×
Shoulder emphasis 34%1.9×
Gathering 26%1.8×
Lacing / ties 21%

Patterns

Colour-block 13%2.4×
Stripes 11%1.5×
Floral 8%
Check / plaid 8%1.4×
Pinstripe 3%

Mood

Playful 45%2.6×
Subversive 39%3.5×
Utilitarian 39%5.6×
Austere 21%
Edgy 21%1.4×

Era references

1990s 13%1.8×
1980s 8%1.4×
1970s 5%53% less
2000s / y2k 3%1.3×
1960s 3%

From the AI tags on 38 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.

Opening looks

The first looks of each collection

Collections

Paloma Wool Fall/Winter 2026 — Paloma WoolFall/Winter 2026 · Paris · 38 looks