Founder and creative director, Pepper Row
Omafume Niemogha
Nigerian
Omafume Niemogha founded Pepper Row in Lagos in 2018 and leads it as creative director. The label works with artisan communities across Nigeria, including women in Makoko who hand-bead its pieces, and is known for colour and cultural storytelling. It took part in the Woven Threads programme and has shown at Lagos Fashion Week and ARISE Fashion Week.
Houses
Their runway, measured
27 looks in 1 showNext to every runway we track, Omafume Niemogha's looks are lighter, more saturated, less neutral and warmer.
Colours
- Pink · 8.7× the average19%
- Ivory / cream · 2.8× the average16%
- Silver · 2.0× the average11%
- White · 2.0× the average10%
- Burgundy / oxblood · 3.3× the average9%
- Beige / camel · 1.5× the average8%
- Chocolate brown6%
- Grey4%
Share of garment area across their looks; × is against every runway.
Colour and surface
- Lightness64/100lighter · all runways 39/100
- Colour saturation15.2more saturated · all runways 12.6
- Neutrals41%less neutral · all runways 60%
- Warm hues81%warmer · all runways 70%
- Tonal looks22%less tonal · all runways 33%
- Colour-blockingΔE 39more colour-blocked · all runways ΔE 35
- Surface texture9.15more textured · all runways 5.06
- Sheen0.034more matte · all runways 0.065
What sets them apart
Shapes, fabrics and details they use far more often than other designers, with a glimpse of the looks: one from each collection that wore it most.
- Hand-painted39.7×Detail
- Strappy heeled sandals10.7×Footwear
- Corsetry7.1×Detail
- Resort / vacation6.4×Style
- Fringe4.1×Material
- Craft / artisanal3.8×Style
- Playful3.6×Mood
- Tiered / layered volume3.3×Silhouette
Silhouettes
- Asymmetric 33%2.1×
- Column 33%1.7×
- Draped 26%2.2×
- Tiered / layered volume 22%3.3×
- Hourglass / cinched waist 22%2.2×
Materials
- Cotton / poplin 52%1.6×
- Fringe 22%4.1×
- Sequins / paillettes 19%2.9×
- Lace 19%2.7×
- Silk / satin 15%37% less
Details
- Hand-painted 44%39.7×
- Gathering 33%2.3×
- Cut-away / asymmetric hem 33%2.2×
- Padding / sculpted volume 26%1.8×
- Draping 26%1.9×
Patterns
- Floral 26%3.0×
- Geometric 15%4.3×
- Abstract stripe / brushstroke 11%6.3×
- Tie-dye 11%16.5×
- Abstract print 11%2.3×
Mood
- Playful 63%3.6×
- Elegant 44%
- Romantic 41%2.5×
- Serene 33%1.6×
- Relaxed 30%
Era references
- 1920s 4%2.9×
- 1980s 4%35% less
From the AI tags on 27 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.
