Founder and designer, Yoke
Norio Terada
Japanese
Norio Terada, a graduate of Bunka Fashion College, founded the Tokyo menswear label YOKE in 2018, naming it after the panel that joins a garment's front and back at the shoulders. His collections draw heavily on fine art. YOKE won the Fashion Prize of Tokyo, shows in Paris and also presents at Rakuten Fashion Week Tokyo.
Houses
Their runway, measured
32 looks in 1 showNext to every runway we track, Norio Terada's looks are darker, more muted, more neutral and cooler.
Colours
- Charcoal · 2.5× the average31%
- Black28%
- Grey · 2.5× the average15%
- Denim blue · 2.0× the average5%
- Chocolate brown4%
- Red · 1.5× the average3%
- Silver3%
- Tan2%
Share of garment area across their looks; × is against every runway.
Colour and surface
- Lightness30/100darker · all runways 39/100
- Colour saturation8.6more muted · all runways 12.6
- Neutrals84%more neutral · all runways 60%
- Warm hues41%cooler · all runways 70%
- Tonal looks16%less tonal · all runways 33%
- Colour-blockingΔE 40more colour-blocked · all runways ΔE 35
- Surface texture5.98more textured · all runways 5.06
- Sheen0.070about average · all runways 0.065
What sets them apart
Shapes, fabrics and details they use far more often than other designers, with a glimpse of the looks: one from each collection that wore it most.
- Mohair / fuzzy knit14.7×Material
- Cardigan7.0×Garment
- Stilettos4.4×Footwear
- Fuzzy / brushed4.2×Surface
- Bouclé / nubby4.0×Surface
- Cocoon3.9×Silhouette
- Austere3.7×Mood
- Utilitarian3.5×Mood
Silhouettes
- Straight / tubular 56%1.4×
- Oversized 47%1.6×
- Inverted triangle / strong shoulder 31%1.7×
- Column 28%1.4×
- High-rise 25%1.4×
Materials
- Wool / tailoring cloth 75%2.5×
- Knit 63%3.2×
- Mohair / fuzzy knit 38%14.7×
- Leather 22%2.2×
- Jersey 22%1.4×
Details
- Belts 53%2.7×
- Shoulder emphasis 41%2.2×
- Utility pockets 28%2.0×
- Pleats 28%1.7×
- Lacing / ties 22%1.3×
Patterns
- Pinstripe 3%
- Check / plaid 3%43% less
Mood
- Austere 72%3.7×
- Relaxed 50%1.5×
- Elegant 41%
- Powerful 31%2.1×
- Serene 25%
Era references
- 1980s 6%
- 1970s 6%44% less
- 1990s 3%58% less
From the AI tags on 32 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.
