Founder and designer, MOT - The Label
Mo Agusto
Mo Agusto launched M.O.T The Label in Lagos in 2019 after working as an image consultant, recommending and sourcing clothes for clients. The label makes ready-to-wear in small batches and reuses leftover fabric as part of its sustainability approach. It presents itself as luxury womenswear that combines restrained elegance with bold detail, and has shown at Lagos Fashion Week.
Houses
Their runway, measured
18 looks in 1 showNext to every runway we track, Mo Agusto's looks are lighter, more saturated, less neutral and more tonal.
Colours
- Denim blue · 6.3× the average16%
- Pink · 6.9× the average15%
- Khaki / olive · 5.8× the average13%
- Gold · 30.0× the average12%
- Purple / violet · 23.3× the average11%
- Black6%
- White5%
- Tan4%
Share of garment area across their looks; × is against every runway.
Colour and surface
- Lightness49/100lighter · all runways 39/100
- Colour saturation29.5more saturated · all runways 12.6
- Neutrals11%less neutral · all runways 60%
- Warm hues73%about average · all runways 70%
- Tonal looks39%more tonal · all runways 33%
- Colour-blockingΔE 36about average · all runways ΔE 35
- Surface texture5.39about average · all runways 5.06
- Sheen0.052more matte · all runways 0.065
What sets them apart
Shapes, fabrics and details they use far more often than other designers, with a glimpse of the looks: one from each collection that wore it most.
- Taffeta15.2×Material
- Strappy heeled sandals10.1×Footwear
- A-line6.5×Silhouette
- Tiered / layered volume5.8×Silhouette
- Gathering5.4×Detail
- Resort / vacation5.1×Style
- Hourglass / cinched waist5.0×Silhouette
- Colour-block5.0×Pattern
Silhouettes
- Hourglass / cinched waist 50%5.0×
- A-line 44%6.5×
- Tiered / layered volume 39%5.8×
- High-rise 22%
- Column 22%
Materials
- Cotton / poplin 67%2.1×
- Taffeta 28%15.2×
- Denim 11%1.4×
- Jersey 11%
- Silk / satin 6%77% less
Details
- Gathering 78%5.4×
- Ruffles 28%3.8×
- Cut-away / asymmetric hem 28%1.8×
- Padding / sculpted volume 22%1.6×
- Ruching 22%4.3×
Patterns
- Colour-block 28%5.0×
Mood
- Elegant 94%2.2×
- Serene 44%2.1×
- Romantic 39%2.4×
- Playful 33%1.9×
- Relaxed 33%
Era references
- 1950s 11%4.5×
- 1970s 6%50% less
From the AI tags on 18 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.
