Press

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

← The Designers

Founder and creative director, Amiri

Mike Amiri

American

Los Angeles designer who made a menswear capsule for the concept store Maxfield in 2014 and founded AMIRI that year. The label is known for distressed denim, leather and luxury streetwear rooted in Los Angeles music culture, and later added womenswear. It first showed at Paris Fashion Week in 2018 and presents there twice a year.

Houses

Founder and creative director
Amiri
Since 2014 · about 12 years

Their runway, measured

63 looks in 1 show

Next to every runway we track, Mike Amiri's looks are lighter, more muted, more neutral and cooler.

Colours

Charcoal · 1.7× the average21%
Grey · 3.6× the average21%
Black15%
Silver · 1.7× the average9%
Sky / powder blue · 4.0× the average4%
Khaki / olive · 1.7× the average4%
Denim blue3%
Ivory / cream3%

Share of garment area across their looks; × is against every runway.

Colour and surface

Lightness44/100lighter · all runways 39/100
Colour saturation8.7more muted · all runways 12.6
Neutrals77%more neutral · all runways 60%
Warm hues43%cooler · all runways 70%
Tonal looks16%less tonal · all runways 33%
Colour-blockingΔE 41more colour-blocked · all runways ΔE 35
Surface texture6.63more textured · all runways 5.06
Sheen0.065about average · all runways 0.065

What sets them apart

Shapes, fabrics and details they use far more often than other designers.

Cowboy / western boots 20.1×Embossed / croc 14.6×70s 12.7×Animal print 12.5×Western 9.3×Houndstooth 8.9×1970s 8.7×Dandy 7.4×

Silhouettes

High-rise 86%4.7×
Straight / tubular 73%1.8×
Inverted triangle / strong shoulder 21%
Column 10%53% less
Oversized 8%72% less

Materials

Silk / satin 70%2.9×
Wool / tailoring cloth 57%1.9×
Leather 30%3.1×
Knit 29%1.5×
Sequins / paillettes 29%4.5×

Details

Belts 86%4.4×
Pleats 35%2.2×
Hardware / studs / chains 32%2.4×
Beading / crystals 30%2.6×
Shoulder emphasis 21%

Patterns

Animal print 21%12.5×
Pinstripe 19%5.9×
Abstract print 10%2.0×
Stripes 10%1.3×
Houndstooth 10%8.9×

Mood

Sensual 59%5.3×
Relaxed 57%1.7×
Glamorous 56%5.2×
Nostalgic 51%3.4×
Elegant 40%

Era references

1970s 97%8.7×
1990s 3%57% less
1980s 2%72% less

From the AI tags on 63 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.

Opening looks

The first looks of each collection

Collections

Amiri Spring/Summer 2027 — AmiriSpring/Summer 2027 · Men · Paris · 63 looks