Creative director, Ferragamo
Maximilian Davis
British, born 1995
British designer from Manchester who studied at London College of Fashion and launched his own label in 2020, drawing on his Afro-Caribbean heritage. Ferragamo hired him in 2022 and he has reworked the house around sharper, more sensual ready-to-wear and a revived archive of shoes and leather goods.
Houses
Their runway, measured
62 looks in 4 showsNext to every runway we track, Maximilian Davis's looks are darker, warmer, more tonal and less colour-blocked.
Colours
- Black33%
- Chocolate brown · 4.5× the average26%
- Tan · 4.3× the average17%
- Ivory / cream7%
- Charcoal4%
- Khaki / olive · 1.7× the average4%
- Grey3%
- Burgundy / oxblood2%
Share of garment area across their looks; × is against every runway.
Colour and surface
- Lightness26/100darker · all runways 39/100
- Colour saturation12.7about average · all runways 12.6
- Neutrals56%about average · all runways 60%
- Warm hues94%warmer · all runways 70%
- Tonal looks63%more tonal · all runways 33%
- Colour-blockingΔE 19less colour-blocked · all runways ΔE 35
- Surface texture3.12smoother · all runways 5.06
- Sheen0.032more matte · all runways 0.065
What sets them apart
Shapes, fabrics and details they use far more often than other designers.
Silhouettes
- Straight / tubular 56%1.4×
- High-rise 34%1.9×
- Inverted triangle / strong shoulder 31%1.7×
- Hourglass / cinched waist 29%2.9×
- Asymmetric 26%1.6×
Materials
- Wool / tailoring cloth 32%
- Chiffon / organza / tulle 27%2.1×
- Silk / satin 24%
- Leather 19%2.0×
- Cotton / poplin 16%49% less
Details
- Belts 81%4.1×
- Shoulder emphasis 40%2.2×
- Utility pockets 35%2.5×
- Draping 27%2.0×
- Pleats 24%1.5×
Patterns
- Abstract stripe / brushstroke 6%3.6×
- Pinstripe 3%
- Colour-block 3%42% less
- Stripes 2%77% less
Mood
- Elegant 77%1.8×
- Powerful 55%3.6×
- Sensual 44%4.0×
- Austere 39%2.0×
- Relaxed 23%34% less
Era references
- 1970s 27%2.5×
- 1990s 19%2.6×
- 1980s 16%2.8×
- 1940s 3%2.5×
From the AI tags on 62 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.
