Press

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

← The Designers

Founder and designer, Massimo Alba

Massimo Alba

Italian

Massimo Alba is a Milan-based designer who worked on cashmere knitwear brands including Malo, Agnona and Ballantyne before founding his namesake label in 2006 from his home and studio in the Navigli district. His menswear and womenswear focus on relaxed tailoring, washed fabrics and cashmere, and the brand presents in Milan.

Houses

Founder and designer
Massimo Alba
Since 2006 · about 20 years

Their runway, measured

39 looks in 1 show

Next to every runway we track, Massimo Alba's looks are lighter, more muted, cooler and more tonal.

Colours

Silver · 6.0× the average32%
Navy · 3.3× the average14%
Ivory / cream · 1.8× the average10%
Sky / powder blue · 6.6× the average7%
White6%
Khaki / olive · 2.5× the average6%
Denim blue · 2.1× the average5%
Charcoal4%

Share of garment area across their looks; × is against every runway.

Colour and surface

Lightness59/100lighter · all runways 39/100
Colour saturation10.4more muted · all runways 12.6
Neutrals56%about average · all runways 60%
Warm hues41%cooler · all runways 70%
Tonal looks54%more tonal · all runways 33%
Colour-blockingΔE 27less colour-blocked · all runways ΔE 35
Surface texture3.45smoother · all runways 5.06
Sheen0.041more matte · all runways 0.065

What sets them apart

Shapes, fabrics and details they use far more often than other designers.

Linen 15.1×Polo shirt 14.1×Paisley 12.8×Resort / vacation 7.2×Stripes 6.5×Crumpled / creased 5.2×Blazer 5.0×Blouse 4.5×

Silhouettes

Straight / tubular 78%2.0×
Boxy 29%2.5×
High-rise 20%
Low-rise 7%3.3×
Oversized 5%83% less

Materials

Linen 73%15.1×
Cotton / poplin 68%2.2×
Knit 34%1.7×
Jersey 22%1.5×
Silk / satin 15%38% less

Details

Belts 44%2.3×
Pleats 22%1.4×
Utility pockets 17%
Embroidery 10%
Piping / contrast stitching 7%54% less

Patterns

Stripes 46%6.5×
Floral 20%2.3×
Abstract print 15%3.1×
Paisley 15%12.8×
Text / slogan 5%4.5×

Mood

Relaxed 95%2.8×
Serene 63%3.0×
Elegant 44%
Nostalgic 27%1.8×
Romantic 7%54% less

Era references

1990s 2%67% less
1930s 2%2.0×

From the AI tags on 41 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.

Opening looks

The first looks of each collection

Collections

Massimo Alba Spring/Summer 2027 — Massimo AlbaSpring/Summer 2027 · Men · Milan · 41 looks