Founder and designer, Marina Hoermanseder
Marina Hoermanseder
Austrian
Marina Hoermanseder is a Vienna-born designer based in Berlin. She studied business administration and then fashion design at ESMOD Berlin and trained at Alexander McQueen. She launched her namesake label in 2013, building it around leather corsets and buckled pieces inspired by an 18th-century orthopaedic neck brace she found in an old medical book. She shows at Berlin Fashion Week.
Houses
Their runway, measured
37 looks in 1 showNext to every runway we track, Marina Hoermanseder's looks are lighter, more saturated, less neutral and less tonal.
Colours
- Beige / camel · 2.6× the average14%
- Pink · 5.5× the average12%
- Navy · 2.6× the average11%
- Chocolate brown · 1.5× the average9%
- White6%
- Grey5%
- Tan5%
- Khaki / olive · 1.9× the average4%
Share of garment area across their looks; × is against every runway.
Colour and surface
- Lightness54/100lighter · all runways 39/100
- Colour saturation23.8more saturated · all runways 12.6
- Neutrals22%less neutral · all runways 60%
- Warm hues61%about average · all runways 70%
- Tonal looks22%less tonal · all runways 33%
- Colour-blockingΔE 46more colour-blocked · all runways ΔE 35
- Surface texture8.69more textured · all runways 5.06
- Sheen0.066about average · all runways 0.065
What sets them apart
Shapes, fabrics and details they use far more often than other designers.
Silhouettes
- Sculptural / architectural 54%5.4×
- Fitted / bodycon 54%5.4×
- Inverted triangle / strong shoulder 35%1.9×
- High-rise 24%1.3×
- Hourglass / cinched waist 19%1.9×
Materials
- Leather 49%4.9×
- Plastic / perspex 32%66.6×
- Latex / vinyl / PVC 30%25.7×
- Silk / satin 16%32% less
- Sequins / paillettes 14%2.1×
Details
- Hardware / studs / chains 86%6.4×
- Belts 70%3.6×
- Padding / sculpted volume 54%3.8×
- Shoulder emphasis 35%1.9×
- Cut-outs 30%7.0×
Patterns
- Colour-block 8%1.5×
- Abstract print 5%
- Patchwork print 5%2.8×
- Floral 3%68% less
- Ombre / gradient 3%
Mood
- Playful 54%3.1×
- Edgy 54%3.5×
- Subversive 49%4.3×
- Powerful 46%3.0×
- Sensual 35%3.2×
Era references
- Futuristic 38%41.1×
- 2000s / y2k 22%10.8×
- 1960s 5%1.9×
- 1980s 3%53% less
From the AI tags on 37 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.
