Press

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

← The Designers

Founder and designer, Margaret Howell

Margaret Howell

British, born 1946

Margaret Howell studied fine art at Goldsmiths before turning to clothing, starting with men's shirts made at home in the early 1970s. Her label is known for understated British workwear and tailoring in natural fabrics, and she also runs a long-standing programme of design and craft exhibitions and a large Japanese business.

Houses

Founder and designer
Margaret Howell
Since 1970 · about 56 years

Their runway, measured

82 looks in 3 shows

Next to every runway we track, Margaret Howell's looks are darker, more muted, more neutral and more tonal.

Colours

Black · 1.5× the average37%
Charcoal17%
Chocolate brown · 2.0× the average12%
Navy · 2.0× the average8%
Ivory / cream4%
Beige / camel4%
Grey4%
White4%

Share of garment area across their looks; × is against every runway.

Colour and surface

Lightness26/100darker · all runways 39/100
Colour saturation8.3more muted · all runways 12.6
Neutrals75%more neutral · all runways 60%
Warm hues76%about average · all runways 70%
Tonal looks43%more tonal · all runways 33%
Colour-blockingΔE 26less colour-blocked · all runways ΔE 35
Surface texture2.51smoother · all runways 5.06
Sheen0.043more matte · all runways 0.065

What sets them apart

Shapes, fabrics and details they use far more often than other designers.

Socks with sandals 25.0×Shirt dress 7.9×Mary janes 7.0×Preppy 6.3×Derbies / oxfords 5.3×A-line 4.3×Stripes 4.3×Nostalgic 3.5×

Silhouettes

Straight / tubular 62%1.6×
High-rise 51%2.8×
Boxy 30%2.6×
A-line 29%4.3×
Oversized 13%53% less

Materials

Cotton / poplin 80%2.5×
Wool / tailoring cloth 59%1.9×
Knit 39%2.0×
Jersey 11%
Linen 10%2.0×

Details

Pleats 46%2.9×
Belts 40%2.1×
Utility pockets 21%1.5×
Gathering 13%
Oversized collar 12%

Patterns

Stripes 30%4.3×
Check / plaid 9%1.6×
Pinstripe 7%2.2×
Houndstooth 5%4.5×
Geometric 1%65% less

Mood

Relaxed 85%2.5×
Nostalgic 52%3.5×
Austere 46%2.4×
Serene 35%1.7×
Utilitarian 12%1.7×

Era references

Victorian 5%1.6×
1960s 4%
1970s 4%67% less
1990s 2%67% less
1940s 2%1.9×

From the AI tags on 82 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.

Opening looks

The first looks of each collection

Collections

Margaret Howell Spring/Summer 2027 — Margaret HowellSpring/Summer 2027 · Paris · 29 looks

Margaret Howell Fall/Winter 2026 — Margaret HowellFall/Winter 2026 · Paris · 31 looks

Margaret Howell Fall/Winter 2026 — Margaret HowellFall/Winter 2026 · London · 22 looks