Founder and designer, Uó por Marcelo Sommer
Marcelo Sommer
Brazilian
Marcelo Sommer is a São Paulo designer who has worked on upcycling since 2019. His label Uó por Marcelo Sommer debuted at São Paulo Fashion Week's N60 edition with Conforto Ressignificado, built from reclaimed fabrics, and returned at N61 as Uó Upcycling, co-led with Luiz Monteiro, using material from old mills, thrift shops and archives.
Houses
Founder and designer
Uó por Marcelo Sommer
Their runway, measured
36 looks in 1 showNext to every runway we track, Marcelo Sommer's looks are lighter, more saturated, less neutral and warmer.
Colours
- Ivory / cream · 5.2× the average30%
- Beige / camel · 2.3× the average12%
- Charcoal11%
- Coral / peach · 4.7× the average6%
- Pink · 2.4× the average5%
- Black5%
- Teal / turquoise · 10.3× the average4%
- Purple / violet · 6.5× the average3%
Share of garment area across their looks; × is against every runway.
Colour and surface
- Lightness64/100lighter · all runways 39/100
- Colour saturation19.0more saturated · all runways 12.6
- Neutrals31%less neutral · all runways 60%
- Warm hues82%warmer · all runways 70%
- Tonal looks25%less tonal · all runways 33%
- Colour-blockingΔE 46more colour-blocked · all runways ΔE 35
- Surface texture4.36smoother · all runways 5.06
- Sheen0.069about average · all runways 0.065
What sets them apart
Shapes, fabrics and details they use far more often than other designers, with a glimpse of the looks: one from each collection that wore it most.
- Graphic / logo21.2×Pattern
- Trainers / running shoes17.4×Footwear
- Lace9.2×Material
- Lingerie / underwear-as-outerwear7.9×Garment
- Bows7.8×Detail
- Tiered / layered volume7.5×Silhouette
- Slip dress7.4×Garment
- T-shirt6.8×Garment
Silhouettes
- Tiered / layered volume 50%7.5×
- Asymmetric 33%2.1×
- Straight / tubular 31%
- Oversized 22%
- Column 19%
Materials
- Lace 64%9.2×
- Jersey 61%4.0×
- Cotton / poplin 61%1.9×
- Chiffon / organza / tulle 47%3.7×
- Silk / satin 42%1.8×
Details
- Lacing / ties 58%3.5×
- Ruffles 47%6.4×
- Bows 42%7.8×
- Logo / monogram 36%4.8×
- Exposed seams / deconstruction 28%5.4×
Patterns
- Graphic / logo 47%21.2×
- Stripes 17%2.4×
- Colour-block 11%2.0×
- Check / plaid 8%1.5×
- Geometric 6%1.6×
Mood
- Playful 83%4.8×
- Subversive 47%4.2×
- Romantic 44%2.8×
- Whimsical 33%3.6×
- Nostalgic 31%2.0×
Era references
- 1990s 36%4.8×
- Victorian 19%6.3×
- 2000s / y2k 11%5.5×
- 1930s 6%4.6×
- 1950s 6%2.3×
From the AI tags on 36 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.
