Press

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

WWDMonica Barbaro Contrasts in Plunging Black and White Brandon Maxwell Gown for GQ’s Men of the Year Party FashionistaICYMI: Hanifa's Relaunch, Nuuly Is 'Spring Awakening''s Styling Partner & Amber Valletta and Teddy Charles on Their New Hair-Care Brand FashionUnitedMr Marvis surpasses 25-store target and eyes new European markets Field NotesMilan: 25,612 looks from 549 houses, now on the map WWDCamila Cabello Embellishes Paris Texas’ Lidia Mules with Rosary Anklet at the 27th Annual Latin Grammy Awards FashionistaESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)FashionUnitedWho is David Epstein, Hugo Boss’s next CEO?Field NotesParis: 11,161 looks from 267 houses, now on the map WWDFlorence Pugh Wears Gothic Mourning Dress with Vivienne Westwood Pumps at an East of Eden FYC Event in Los Angeles Fashionista'Angels Among Us' Winner Solange Omon Shares Advice for Aspiring Models FashionUnitedRimowa and Maison Margiela release limited-edition travel set Field NotesNew York: 2,080 looks from 49 houses, now on the map WWDAlexander Skarsgård Glistens In Liquid Satin COS Men’s Shirt with Dusty Pink Cummerbund FashionistaMust Read: Smart Glasses Launch Reopens Debate Over Privacy, How Fashion Helped Protect Great Bear Rainforest FashionUnitedMade in France: Mélenchon wants to revive French textile industry Field NotesTokyo: 1,743 looks from 54 houses, now on the map WWDDrake’s Nocta Brand Will Debut a New Nike Technology on Its Next Sneaker Release FashionistaHow This Former Teacher Built a Business Selling and Archiving Vintage Luxury Fashion FashionUnitedBrand Radar: Kardo - the Indian brand turning artisanal textiles into modern menswear Field NotesCopenhagen: 1,455 looks from 51 houses, now on the map Field NotesLagos: 1,409 looks from 50 houses, now on the map Field NotesLondon: 1,164 looks from 33 houses, now on the map Field NotesBerlin: 985 looks from 41 houses, now on the map Field NotesSão Paulo: 287 looks from 8 houses, now on the map Field NotesMexico City: 267 looks from 9 houses, now on the map Field NotesFlorence: 137 looks from 3 houses, now on the map Field NotesMadrid: 131 looks from 3 houses, now on the map Field NotesSydney: 127 looks from 4 houses, now on the map Field NotesSeoul: 37 looks from 1 houses, now on the map

← The Designers

Founder and designer, Malaikaraiss

Malaika Raiss

Malaika Raiss moved to Berlin in 2008 after studying fashion design and founded her eponymous label MALAIKARAISS there in 2010. The womenswear brand is known for colourful, playful collections with clean cuts and has presented at Berlin Fashion Week for more than a decade.

Houses

Founder and designer
Malaikaraiss
Since 2010 · about 16 years

Their runway, measured

25 looks in 1 show

Next to every runway we track, Malaika Raiss's looks are lighter, more tonal, less colour-blocked and smoother.

Colours

White · 3.0× the average14%
Black12%
Charcoal10%
Beige / camel · 1.7× the average9%
Ivory / cream · 1.5× the average9%
Grey7%
Forest green · 8.9× the average5%
Red · 2.4× the average5%

Share of garment area across their looks; × is against every runway.

Colour and surface

Lightness54/100lighter · all runways 39/100
Colour saturation14.0about average · all runways 12.6
Neutrals61%about average · all runways 60%
Warm hues69%about average · all runways 70%
Tonal looks52%more tonal · all runways 33%
Colour-blockingΔE 29less colour-blocked · all runways ΔE 35
Surface texture3.22smoother · all runways 5.06
Sheen0.038more matte · all runways 0.065

What sets them apart

Shapes, fabrics and details they use far more often than other designers.

90s 8.9×1990s 7.5×Sensual 4.4×Column 3.8×Draping 3.5×Sandals 3.2×Chiffon / organza / tulle 3.1×Gown 2.8×

Silhouettes

Column 76%3.8×
Straight / tubular 44%
Draped 32%2.7×
Asymmetric 24%1.5×
Hourglass / cinched waist 16%1.6×

Materials

Silk / satin 56%2.4×
Chiffon / organza / tulle 40%3.1×
Wool / tailoring cloth 36%
Sequins / paillettes 16%2.5×
Cotton / poplin 16%50% less

Details

Draping 48%3.5×
Lacing / ties 20%
Gathering 16%
Raw / frayed hems 16%1.6×
Cape back / train 16%3.1×

Patterns

Abstract stripe / brushstroke 4%2.3×
Abstract print 4%
Floral 4%53% less
Ombre / gradient 4%1.8×
Text / slogan 4%3.7×

Mood

Elegant 76%1.8×
Sensual 48%4.4×
Serene 28%1.3×
Austere 24%
Playful 20%

Era references

1990s 56%7.5×
1930s 8%6.6×
2000s / y2k 4%2.0×
1960s 4%1.4×

From the AI tags on 25 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.

Opening looks

The first looks of each collection

Collections

Malaikaraiss Spring/Summer 2027 — MalaikaraissSpring/Summer 2027 · Berlin · 25 looks