Founder and designer, pays des fées
Lim Asafuji
Japanese
Lim Asafuji is the designer of pays des fées, a label officially launched in 2014 that grew out of textile installation projects begun in 2005. She runs a gallery and shop at Nakano Broadway in Tokyo. The brand is known for fairy-tale and subculture imagery and shows at Rakuten Fashion Week Tokyo.
Houses
Their runway, measured
16 looks in 1 showNext to every runway we track, Lim Asafuji's looks are lighter, more saturated, cooler and less tonal.
Colours
- Silver · 5.7× the average31%
- Grey · 1.6× the average9%
- Black9%
- Pink · 3.4× the average7%
- Navy6%
- Charcoal6%
- White5%
- Teal / turquoise · 11.2× the average5%
Share of garment area across their looks; × is against every runway.
Colour and surface
- Lightness59/100lighter · all runways 39/100
- Colour saturation14.6more saturated · all runways 12.6
- Neutrals53%about average · all runways 60%
- Warm hues53%cooler · all runways 70%
- Tonal looks13%less tonal · all runways 33%
- Colour-blockingΔE 53more colour-blocked · all runways ΔE 35
- Surface texture10.07more textured · all runways 5.06
- Sheen0.076shinier · all runways 0.065
What sets them apart
Shapes, fabrics and details they use far more often than other designers, with a glimpse of the looks: one from each collection that wore it most.
- Platforms29.1×Footwear
- Bows16.4×Detail
- Velvet15.1×Material
- Victorian12.1×Era reference
- Maximalist12.1×Style
- Whimsical10.2×Mood
- Ruffles10.2×Detail
- Appliques / 3D flowers7.3×Detail
Silhouettes
- Straight / tubular 31%
- A-line 31%4.6×
- Oversized 25%
- Inverted triangle / strong shoulder 19%
- Sculptural / architectural 19%1.9×
Materials
- Silk / satin 69%2.9×
- Chiffon / organza / tulle 63%4.9×
- Velvet 50%15.1×
- Lace 25%3.6×
- Fringe 19%3.5×
Details
- Bows 88%16.4×
- Ruffles 75%10.2×
- Lacing / ties 56%3.4×
- Appliques / 3D flowers 44%7.3×
- Beading / crystals 31%2.7×
Patterns
- Floral 38%4.4×
- Toile / scenic print 25%46.6×
- Abstract print 19%3.9×
- Geometric 13%3.6×
- Patchwork print 6%3.3×
Mood
- Whimsical 94%10.2×
- Playful 69%3.9×
- Dramatic 50%3.7×
- Romantic 50%3.1×
- Subversive 31%2.8×
Era references
- Victorian 38%12.1×
- 2000s / y2k 19%9.3×
- 1970s 13%
From the AI tags on 16 of their looks. A designer is credited with a house's shows while they lead it; ×: how much more often than across all 25,892 measured looks.
